St. Joseph, Missouri is making headlines for its newest restaurant addition set to open in July.
McDonald’s announced that a franchise “of the future” is coming to St. Joe, and bottomless fries is only one of the unusual features the restaurant will have, according to developers.
The new location will have 6,500 square feet of space, with amenities including table service, couches, and armchairs, in addition to an expansive place for kids to play.
“Today’s customers seek a comfortable and inviting atmosphere,” franchise owner Chris Habiger told News Press Now. “So we’re committed to providing a modern look and feel to this restaurant.”
When asked about the children’s area, Habiger says the new location is “Packed [with] a number of new and innovative features in to our play place.” The location also announced that there will be several events held during the day such as children’s book readings for mothers and kids.
The restaurant will also come equipped with self-serve ordering kiosks, something McDonald’s has been experimenting with at various locations to enhance customer satisfaction by allowing customers to personalize their chicken sandwich or burger orders. With the new kiosk ordering system comes McDonald’s newest feature – all-you-can-eat French fries.
And happy customers are already voicing their opinions via Twitter.
“There really are hundreds of different choices to build the burger of your dreams,” Habiger said. “Once you’ve placed your order, you can find your seat because we’ll bring it out to you.”
Although some have raised concerns that the kiosks might be a way for McDonald’s to cut down on labor costs, Habiger said that the kiosks will not replace actual employees, stating that the company, Habiger West, plans to hire 85 new employees within the next few months.
According to News Press Now, the dessert menu will have a similar customizable option.
The new location is the latest step in a subtle reinvention McDonald’s has been rolling out since the new CEO, Steve Easterbrook, was inducted last year.
McDonald’s recently introduced the “Create Your Taste” campaign, a new pour-it-yourself concept for customers’ coffee orders, at select locations in the U.S. The new java station includes a touch screen for ordering and paying via credit card, a beverage spout, and a dispenser for cups.
Customers have the option of ordering drip coffee, lattes, mochas, and cappuccinos with a variety of flavored syrups and different milk selections for just $2.99.
McDonald’s also unleashed an all-day breakfast menu last October, pushing sales through the roof. According to a study conducted by the NPD Group, 1-in-3 people who purchased McDonald’s breakfast during the afternoon or evening hadn’t eaten at McDonald’s at all in the previous months, indicating that the chain’s new breakfast menu was either luring in new breakfast-loving customers or winning the hearts of those who had given up on McDonald’s altogether.
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