There’s still time left in the weekend surrounding one of the biggest music festivals of the year that brings out civilians and celebrities to party and feel the music in harmony. As it turns out, the party-of-the-weekend title is being handed to none other than Calvin Klein.
The designer hosted a rave that was set in an abandoned warehouse just off festival grounds in Palm Springs and was titled “Desert Session.” Klein even stationed an In-And-Out Burger truck just outside the event to lure in a varied crowd. The event space was soon packed with hundreds of guests, who danced all night to heavy beats in the usual quiet town.
Jaden Smith and Sarah Snyder at Calvin Klein’s Coachella party. pic.twitter.com/UvMSzr4J2i
— Jaden Smith Updates (@UpdateJaden) April 16, 2016
The Hollywood Reporter relays what the celebrity guest list looked like at the successful event, held by Klein.
“The celeb turnout included painfully hip teens Amandla Stenberg, Jaden Smith and girlfriend Sarah Snyder, classy movie stars like Freida Pinto and Hollywood’s most infamous party boys Kanye West and yes, even your boo boo Leonardo DiCaprio.”
Additional known guests included various top models such as Hannah Kat Jones and Johannes Huebel, Revolve Clothing founder Michael Mente, and Pia Arrobio, The Reformation designer. Interestingly enough, Kendall Jenner was not in attendance. Perhaps Calvin Klein’s burning words that dismissed Kendall as his face for a recent Klein ad campaign may have something to do with her absence.
Although it’s been years since Calvin Klein sold his brand, his opinion of the brand he started still holds weight. During an interview the designer was asked what he thinks of Kendall Jenner’s #MyCalvins campaign that is meant to use Klein’s own work in the 90s as its muse. Calvin spoke of the campaign during an interview with Fern Mallis at the Savannah College of Art and Design in an underwhelmed manner while giving credit to the Bieber campaign for the same brand.
“You know, I’m really not that familiar with it. I’m honestly not. I’m sure she’s a lovely young woman. It’s not the kind of thing I would have done, even today. Justin Bieber, yes.”
— The Cut (@TheCut) April 17, 2016
Klein was sure to elaborate as to why he favors the Justin Bieber ads over Kendall Jenner’s. Harper’s Bazaar relays Calvin’s words.
“When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him — not because he’s got millions of followers. Now, models are paid for how many followers they have. They’re booked not because they represent the essence of the designer, which is what I tried to do — they’re booked because of how many followers they have online. I don’t think that, long-term, is going to work. I don’t think that’s a great formula for success for the product you’re trying to sell.”
It’s clear that Kendall Jenner has got one hefty social media following, closing in on 54 million on Instagram alone. The Kardashian-Jenner clan are all owning the social media world and it raises the question as to whether designers and those in the world of fashion actually see these now-top-models such as Kendall and Gigi Hadid as being the most talented choice, or is it really only because of their following.
Calvin Klein has certainly shed light on the way in which the industry has changed. When he was overseeing his own brand back in the 90s, social media had not yet been born. Models were booked for what he sees in Bieber, not because of the massive following.
It’s clear that Calvin Klein knows his brand, knows what’s best for it, and additionally knows how to throw one stellar party, all the same.
[Photo by Xaume Olleros/Getty Images]