So … you are walking down the street and all of a sudden your attention gets caught by what looks to be fish swimming around is the sign for a restaurant. Guess what – they are real fish and it is the sign for a seafood restaurant.
Chalk up one successful business advertisement.
The idea is the brainchild of a Frankfurt seafood restaurant called Fish Franke and as you can see in the video below the sign is pretty well an aquarium with a poster of a plate with a fork and knife along with the restaurant’s logo and slogan as the backdrop. Gotta admit it’s pretty clever.
I’m not sure the same idea could work for another type of restaurant as well … say a steakhouse.
hat tip to AdFreak