AC/DC may not have a lead singer, but they have something most hard rock bands don’t have: a Gucci gown. The Australian hard rock band is about to make their runway debut because the iconic AC/DC logo is part of Gucci’s fall fashion line. A photo showing a high-fashion dress embellished with a sequined AC/DC logo graces the new cover of the New York Times Style magazine. The mag posted the pic on its Instagram page, and while the puffy sleeved dress is not exactly suitable for an arena rock show, it’s something that will definitely have rock fans talking.
While Gucci has not announced an official collaboration with AC/DC, earlier this year the New York Times posted an article about the upcoming Gucci line, which was described by Gucci creative director Alessandro Michele as “rock ‘n’ roll Renaissance, 1980s Renaissance, street-style Renaissance, bourgeois Renaissance, chinoiserie Renaissance.” AC/DC definitely fits the “rock ‘n roll” part and the Aussie band was actually named in one of the descriptions for a hostess dress “with AC/DC sequined on the back,” so it’s not a total surprise to see the glittery rock frock.
While there’s no word on the price for the AC/DC dress, rock website Metal Injection gave it its best guess, speculating that based on past Gucci price points the dress could cost as much as $12,000.
AC/DC is currently figuring out who will replace lead singer Brian Johnson on their tour. Johnson is sitting out on doctor’s orders after being told he could end up with a total hearing loss if he continues to tour with the band. AC/DC will finish up their highly publicized North American Rock or Bust tour later this year with possible replacement singers, so the high-end dress is coming at an interesting time as the band is making headlines as they celebrate more than 40 years together.
Still, AC/DC is not exactly known for their licensing deals, which makes the dress even more unusual as far as rock merchandise goes. In 2008, Columbia Records chairman Steve Barnett told the New York Times the band was more interested in preserving their long-term interests than cashing in for a quick payday. Barnett explained AC/DC’s reluctance to license their music for advertising.
“They have a purist approach. Their instinct was always to do the right thing for fans, think long term and not be influenced by financial rewards.”
Still, the band has allowed for some exceptions — like the use of the famous “Back in Black” opening chords for a Wal-Mart Black Friday commercial after the band’s Black Ice album was sold exclusively at Wal-Mart stores in the U.S.
Of course, AC/DC isn’t the first case of heavy metal couture, but it’s no doubt the most expensive. Urban Outfitters previously peddled a vintage $375 moto jacket with Megadeth and Dio logos painted on it, but it was a one and done deal. And on a more affordable scale, last year, retailer H&M unveiled a line of hard rock tees featuring the logos of Metallica, Slayer, and Guns N’ Roses. The shirts cost a mere $18, which is a fraction of what they cost at the band’s concerts.
There has been no word from the band on the AC/DC Gucci gown, but for diehard fans, this is a trend that could most definitely catch on. A sequined schoolboy suit? We’d buy it!
Take a look at the video below to see AC/DC founder Angus Yung talking about the origins of the band’s famous logo.
[Photo By Brendon Thorne/Getty Images]