Joe Jackson’s photo used in Brazilian child abuse ad

A new print ad created by a Brazilian ad agency for one of their clients shows a newspaper clipping and photo of Joe Jackson. The client? CRAMI, a regional center for the care of ill-treated infants and children in São Paulo.

Joe Jackson, who ‘allegedly’ beat and abused his kids while they were growing up, was used because the idea is that Michael Jackson exercised the ultimate revenge on his father by leaving him out of his will.

The ad is otherwise unremarkable, with a headline and body copy translating into standard verbiage for this type of ad. I wonder how long it’ll be before Joe sues? Then again, maybe he was paid for his trouble.

Props to The Frisky and Copyranter.