SeaWorld has been having a bad time since the airing of the documentary Blackfish. The film allegedly exposed the treatment of orcas in the park, specifically Tilikum, the whale who killed three people.
SeaWorld's saving grace came this year in the form of the Humane Society of the United States (HSUS). The humane organization helped scoop SeaWorld's plummeting stocks by getting the park to agree to stop breeding orcas, and refashion its whale entertainment shows.
Some, such as Sea Shepherd's Paul Watson, have even gone so far as to call HSUS CEO Wayne Pacelle a "Judas" for the alliance with SeaWorld, its longtime former adversary.
"This partnership is not really so surprising when we consider that HSUS previously partnered with abusive dog fighting criminal Michael Vick to help him return to acceptability in the public eye."
.@waynepacelle Correction!! #Blackfish Morgan not in captivity 'decades" and is a suitable candidate for release. https://t.co/L6gVzMmYyh— Marysol (@SMarysol321) April 8, 2016
— Marysol (@SMarysol321) April 8, 2016
But a new SeaWorld ad, which according to journalist David Neiwert "Slaps Its New Orca Allies In the Face," decries the possibility of setting whales free. The ad throws up the Free Willy whale Keiko as example.
"Most of the orcas at SeaWorld were born here. Sending them into the wild wouldn't be noble. It could be fatal. When they freed Keiko, the killer whale of movie fame, the effort was a failure, and he perished."