Have you ever bitten into a bacon cheeseburger from Wendy’s and thought to yourself, “Gee, this could be much fancier…?” Some outlets of the fast food chain thought the same thing and are now offering fast food worthy of the 1%.
Wendy’s in Japan is changing things up by offering both caviar and lobster as toppings for their burgers as part of a limited-time-only deal, reports Newser. The strangely eccentric culinary styling of the Japanese with regard to fast food isn’t a new trend, either. Upon Wendy’s re-entry into Japan in 2009, the company debuted a burger complete with foie gras and truffle sauce, according to the Wall Street Journal.
So why the 1% crack at the opening? Because the caviar and lobster burger (in addition to the classic foie gras and truffle sauce burger) will run hungry customers with delusions of grandeur about $16 a pop.
Though domestic Wendy’s don’t hold such high aspirations, the company is banking on successful international expansion, alongside competitors McDonald’s and KFC owner Yum Brands, according to the LA Times. Former fast-food kings and queens are also taking cues from growing U.S. chains like Five Guys Burger & Fries and Smashburger, which claim to offer higher quality products with customization options.
Smashburger’s sales grew more than 71 percent last year, while Five Guys watched its sales boom 24 percent, according to a press release from research group Technomic.
Methinks Wendy’s should debut their caviar and lobster burgers here in the U.S. Even at $16 a piece, all it takes is for one picture of Kim Kardashian and Kanye West putting one away, and boom goes the dynamite. Instant gold, Wendy’s.