On March 29, 2016, Twentieth Century Fox studios announced they will celebrate the Alien franchise in a major way on April 26, 2016. Fox will be holding a special 24-hour social media and screening event for the Alien film anthology calling it Alien Day. In the Tech Times, Jeffrey Godsick, President of Fox consumer products, talks about why Alien day was finally created.
“The ALIEN franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy. We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th — given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters.”
According to IMDB, in the first Alien film, the crew of the Nostromo spaceship receives a distress call from the LV-426 sector. When they arrive on LV-426, the crew, lead by Captain Dallas (Tom Skerritt) and Lt. Ellen Ripley (Sigourney Weaver), discover an alien ship. The crew finds that the ship contains a dangerous cargo, so Ripley and the crew will have to fight for their lives if they want to survive the journey.
The first Alien film officially spawned three more films, and Alien Day celebrates all four films. The Alien film anthology stars Sigourney Weaver (Ellen Ripley) and is directed by Ridley Scott, James Cameron, David Fincher, and Jean-Pierre Jeunet.
The date of 4/26 holds importance for Alien Day because the fourth month of the year and the 26th day equals LV-426. The hashtag #AlienDay426 will encompass a wide range of activities ranging from nationwide screenings of Alien and its sequel Aliens. Also, limited edition consumer products will go on sale, and the Alien: Ultimate Trivia Contest begins. This contest will test fans’ Alien knowledge and give away special prizes.
The Rebook Alien Stomper
Polygon reports that Fox has teamed up with an impressive number of licensing partners that produce apparel, comics, and collectible items. One of the most anticipated items up for sale is the limited edition Reebok Alien Stomper. The Stomper is the sneakers worn by Ellen Ripley in the iconic sequel Aliens. In a particular scene, Ripley is seen wearing the Alien Stomper as she battles the Alien Queen. The sneakers will be available starting on Alien Day at Reebok stores and Reebok online.
Stylist theater chain Alamo Drafthouse, as well as partnering venues, has announced it will be hosting a nationwide double feature of Alien and Aliens on April 26, 2016. The screenings will take place in over 20 cities including New York, L.A., San Francisco, and Dallas. If tickets are pre-ordered (tickets are on sale now), Alamo locations will provide ticket holders with a commemorative Alien T-shirt. In addition, pop-culture outlet Mondo will have exclusive Alien merchandise including posters, DVDs, and apparel. A full list of participating theaters can be found at the Alamo website.
Alien: Ultimate Trivia Challenge
According to the official Alien Anthology website, the Alien Day trivia challenge is a 24-hour Twitter contest to win limited edition prizes. Every 42.6 minutes (35 questions in 24-hours), questions pertaining to the entire Alien anthology will be asked via the @alienanthology Twitter account. To enter the contest, participants will have to pre-register their Twitter handles. Every participant is eligible to win prizes from Fox licensing partners. The official rules for the contest can be found on the official website.
Here are other activities and products available on Alien Day via Twentieth Century Fox Consumer Products:
- NECA toy company will produce the first ever Newt (Carrie Henn) and Lieutenant Vasquez (Jenette Goldstein) figurines
- Funko LLC will feature Xenomorph Queen, Ripley, and Power Loader set
- Fox studios, in partnership with Zen Studios, will launch Alien Pinball app tables for downloads via iTunes, Google Play, and XBOX
- DC Entertainment and Dark Horse Comics will re-issue the Batman vs Alien saga for the first time in 10 years.
[Image via 20th Century Fox]