Lego continues it reign of pop culture as the company announced today that they will be offering their first-ever Disney character collection of Minifigures this May. Disney fans are already contemplating buying the whole set of 18 different figurines but at $3.99 a pop, that comes to $71.82, which would suit Lego just fine. These little guys will soon be available in toy stores, Lego stores, and many of the Disney theme parks not to mention Lego’s own website.
The full line includes Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Ariel the Little Mermaid, Ursula the Sea Witch, Aladdin, Genie, Peter Pan, Captain Hook, Alice in Wonderland, the Cheshire Cat, Buzz Lightyear and a Martian from Toy Story, Mr. Incredible and Syndrome from The Incredibles, Maleficent, and Stitch. Each has the distinctive look of both Lego and Disney. The only downside is that more likely than not, each will be packaged in opaque material, meaning you will never know for sure which character will be inside.
The Danish toymaker has had a long and profitable relationship with Disney over the years. According to CNN, Lego credits it 25 percent jump in revenue and 31 percent rise in net profits last year to the big demand of the brand’s Star Wars and Disney Princess products. Lego estimates that it sold more than 72 billion Lego bricks to 100 million kids in 2015. Two of the company’s biggest sellers were Elsa’s Sparkling Ice Castle and the Star Wars Millennium Falcon.
“If I could sing and dance, I should be singing and dancing, because it is a fantastic number of results,” Lego’s CEO Jorgen Vig Knudstorp said at a press conference earlier in March.
In addition to its Disney line up, Lego created 350 new products last year which is the largest number the company has ever done. But building bricks is not the company’s only venture. Lego features a whole line of video games as well including the new Go Dimensions which also come with their own physical Lego sets. The company also got a huge boost in 2014 with The Lego Movie. The Batman Lego Movie, a sequel of sorts, comes to theaters this summer.
Not every Disney-related set has been a hit however. The company had a hard time selling sets based on Disney’s 2010’s Prince of Persia and 2013’s The Lone Ranger, but that may have had more to do with the fact that those movies flopped in theaters as well.
Lego has the distinction of having a huge fan base from the very young to the very old. Many Lego-loving children have grown into Lego-loving adults, and adults can afford what the kids can’t.
Earlier this year Lego introduced a new playset based on the 1960s TV show Batman and features just about anything a Batman fan would like in a huge, yet pricey, package. Kids may think it looks like fun, but it’s their parents’ attention that Lego is focusing on.
The Batman’s Batcave set includes the Batcave (which also includes the study up above in Wayne Manor), the Batmobile, Batcopter, and Batcycle. It too features a nice selection of Minifigures including Batman and Robin as well as their alter egos Bruce Wayne and Dick Grayson; Alfred Pennyworth (with tray); The Joker (with TNT) Catwoman (with whip and cat); The Riddler (with TNT); and The Penguin with his umbrella.
Batman’s Batcave features many items featured in the original show including the Batphone and many of the Batgadgets; the false bookcase and working Batpoles; a helipad for the Batcopter; and the Batcomputer, among others. The cost for all this fun? $269.99.
[Photo by Kevork Djansezian / Getty Images]