The Honest Company, started by Jessica Alba in 2012, is facing its fourth class action lawsuit claiming false advertising. The latest suit alleges their products contain an ingredient that is not all "natural" like the company advertises.
Paved with "good intentions"
The Honest Company was established just after Alba's first child, her daughter Honor, was born. The company launched in January of 2012 after months of hard work, research, and dreaming. Alba declared in her blog post with the Huffington Post that the goal of the company was to be honest, transparent, and safe. She wanted the company to continue to grow with their "strong foundation of good intentions to help 'change the world.'"
The whole reason The Honest Company was created was because there was no one resource where safe, effective products that would help new parents (and all of us) could be purchased. Now there is. From the products themselves to the packaging of the products, all pieces were tested and created to be safe, as well as environmentally and skin friendly.