Lil Wayne, 2 Chainz’s New Music Promotion Idea: Stop Giving Dates For Concerts

Lil Wayne and 2 Chainz have been amazing their fans with their release of Collegrove and several other performances together. However, despite announcing an upcoming video, 2 Chainz and Lil Wayne have decided that they are going to try a new promotional technique and this means they are no longer going to announce the performances with specifics because of younger fans.

In the meantime, Lil Wayne is still on track to being a marketing mogul in other ways, and in an interview with AdWeek, he talked about making 2016 a big year for him to work with advertising by starring in commercials.

Pop stars at SXSW like Lil Wayne and 2 Chainz was odd to some SXSW ticket buyers
At least one SXSW participant had a philosophical debate about Lil Wayne and 2 Chainz being at the festival since it used to be very small. (Photo by Jonathan Leibson/Getty Images for Samsung)

Lil Wayne has also continued to fulfill his mission to give his fans as many new chances to hear his music as possible with new releases and collaborations happening every few weeks. Interestingly, 2 Chainz has gotten on board with Lil Wayne’s marketing and promotional idea, but he is also taking it to the next level.

When 2 Chainz and Lil Wayne decided to release Collegrove, 2 Chainz did an interview where he stated that in order to satisfy fans, new music needs to be released on a continuous basis.

He said there would be surprises for fans in the future, but 2 Chainz recently added to Lil Wayne’s theory on modern marketing by taking away one of the established parts of promoting: the dates.

SOHH points out on March 23 that 2 Chainz was talking with Power 106 Radio L.A. when he revealed that he and Lil Wayne would start giving surprises to fans.

At first, it appeared that 2 Chainz was simply talking about a new video with him and Lil Wayne, but then he started to mention an upcoming show in Atlanta with Lil Wayne, but he would not reveal the other details.

In fact, 2 Chainz said that he was not going to tell fans where he and Lil Wayne would be performing in Atlanta. Mainly, there would be no date because 2 Chainz said that the hype machine surrounding not having a date would create more interest in the show than giving fans the date and location. Then 2 Chainz went on to clarify his point with the following.

“[Why the secret?] I think that’s the new way to promote and market things. The original way or the old way was to set a date to get the fans excited about putting the project out and then doing marketing and promo leading up to the album.”

He went on to say that many of Lil Wayne and 2 Chainz’ younger fans have “short attention spans” and stated “But today’s youth’s attention span is so short I felt like I could just put out an album and the impulse of it being a surprise album would drive them to buy the project.”

On the other hand, Houston Chronicle points out that Lil Wayne is announcing the date for at least one new upcoming performance. On June 4 or 5, Lil Wayne and 2 Chainz will be performing at the Free Press Summer Festival in Houston, Texas.

In the meantime, Lil Wayne also hopes that fans have great long-term memories and can remember a leaked song from unreleased material from Tha Carter III that happened 10 years ago.

Hot New Hip Hop reports that producer Streetrunner continues to release Lil Wayne tracks that he has been hanging on to for a decade, and the latest song available on Soundcloud is called “Let’s Talk It Over.”