Angry Birds For Climate Change – Red Is The New Honorary U.N. Ambassador For Green With #AngryBirdsHappyPlanet

Climate change has a new crusader in the form of Angry Birds. Red, the most notable and commonly found character in the Angry Birds series, has been appointed as honorary United Nations ambassador. The animated character will hopefully encourage youngsters to go “green” and rally up support needed to tackle climate change and its effects such as global warming.


In times when the very existence of human-induced climate change is being debated, the United Nations (U.N.) needs as much support as it can get. Now Red, the take-charge character from the hugely popular digital game Angry Birds, has been chosen to convince young people to take up the fight against climate change. Speaking about the unique but highly potent appointment, Secretary-General Ban Ki-moon, who even attended a launch event Friday in Red’s honor at the U.N. Headquarters in New York, said,

“We are proud to give Red a reason to go Green. The Angry Birds have entertained millions of people around the world – and now they are part of making the world a better place. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all.”

The U.N., in partnership with Sony Pictures, the U.N. Development Program, and U.N. Foundation, has appointed Red an Honorary Ambassador for Green. The new environmentally responsible role will see young and dashing Red going on “virtual world tour” starting Sunday. Red’s primary duties include raising awareness about global warming and its harmful impact on the planet.


Red’s delegation is part of U.N.’s new campaign to create a direct connection between climate change management and people’s happiness and well-being, reported Fait-Religieux.


The campaign themed “Angry Birds for a Happy Planet” aims to encourage people everywhere to take positive action to combat the effects of climate change, noted the website created for the campaign. The attempt jokingly suggests making the Angry Birds “happy” through climate change actions. The social media campaign has begun with the hashtag #AngryBirdsHappyPlanet. The U.N. is encouraging people to share their pledges and photos using the hashtag and help in raising awareness.


Through fun interactive lessons, Red will also teach people, especially youngsters, ways they can address the man-made problem. The tour is expected to start in Paris, where world leaders just agreed upon a historic agreement to make a stronger and persistent effort to combat climate change. Red’s tour is expected to culminate in New York, where the leaders will sign the Paris Agreement at U.N. Headquarters. The ratification of the agreement is expected to take place on April 22.

Some of the simple steps the Angry Birds suggest are conservation of water, taking the public transport to reduce burning fossil fuels, and recycling.

Interestingly, the voices behind the game’s animated characters have already backed the cause. Voice actors for the upcoming Angry Birds movie, Jason Sudeikis, Josh Gad, and Maya Rudolph, were on hand Friday to lend their support, reported Fox News.

Interestingly, it was Tinker Bell, the magical fairy from Peter Pan’s Neverland, who had been chosen as the Honorary Ambassador for Green in 2009. However, unlike the Angry Birds who are going to promote actions against climate change, Tinker Bell was supposed to help promote environmental awareness among children.


There are ample indicators to prove global warming is happening. After 2015 was confirmed to be the warmest year on record, consecutive months from the beginning of this year have broken the record of being the hottest. This may be a permanent trend, unless nations and its citizens actively try to address climate change. Perhaps alongside real-life crusaders like Leonardo DiCaprio, David Beckham, and others, Red from Angry Birds could help in raising awareness among kids.

[Photo by Aira Vehaskari/Getty Images]