SciBabe is sick of all the woo taking over the very necessary discussions we need to have about food. Whether it's the fearmongering to be found on social media coming from the notoriously fact-averse Food Babe or the anti-vaxxer brigade, SciBabe, aka Yvette d'Entremont, is ready to take them on using scientific evidence coupled with a dose of good old fashioned smarty-pants debunking.
SciBabe is one of the new generation of skeptics who are countering the surfeit of social media malarkey with pointed, well reasoned attacks on the "findings" of these self-styled gurus of wellness. Pre-internet, the most likely suspects of this kind of snake-oil salesmanship were celebrities. In her take-down of celebrity lifestyle gurus in the New York Post, Maureen Callahan very aptly describes the dynamic that drives this industry.
"Today, the most coveted job description in America is 'lifestyle guru,' and a gaggle of aging actresses, careers waning, are jockeying for your money and your envy."