Of Car Colors And Cars That Change Colors


In these two videos, are two types of cars that change colors as flamboyantly as the car owner’s mood or fashion statement. The owner will never get bored again looking at his or her car in the garage. It’s like having a brand new car every day. Just choose between a Lamborghini and a Bugatti, from footage courtesy of Top Ten and carbikenetwork, respectively.

However, while car color is an important automobile feature, it is not as important as previously thought, according to The Car Connection: “77 percent of respondents said that finding a car with everything on their technology wish list was more important than the color of the car. (That’s eight points higher than last year.) ”

The finding, according to The Car Connection, was based on an Auto Trader study conducted with marketing firms KS&R, Inc. and Research Now. The survey polled 1,012 American vehicle owners who were 18 years of age or older. The poll was conducted online last September:

“Admittedly, web-based surveys aren’t always great at gauging public opinion. The data is necessarily limited to participants with web access — not to mention those inclined to take polls — so we ought to view the data with a tiny bit of skepticism.”

Still, car color says a lot of things about the owner, or so Fox Business News’ Lora Shinn reports: “The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence color choices. A luxury sedan is more popular in black and white colors, but a small and sporty version is widely associated with red and colorful shades.”

The Shinn report goes on to outline what different colors project as far as driver personality is concerned. For example, regarding the color blue: ” Picking blue doesn’t lead to The Blues. Blue is a practical, happy color for many. The cars almost act like flashes of blue sky on gray roads.”

For red, here is Shinn’s take: “A red car for a man may declare great status in his world, whether that’s finance or law. If it’s a sporty red car, it’s a way of flexing muscles on the road…However, for women, red often just represents confidence and fun. The red sports car screams, ‘Look at me!’ in every way.”

And what about green? Shinn writes: “Because of the anti-green sentiment, if you still drive a green car, you may be OK with being a fashion laggard and in no rush to catch up to current trends. Hey, at least you’re not recycling your car yet.”

Finally, what about orange? “There’s a reason why places like Home Depot display orange logos. Bright orange declares that you’re quite comfortable with value and saving money.”

Perhaps the ultimate question to ask with regards to car color is how it affects the automobile’s resale value. According to Real Car Tips, color is a very important factor when it comes to reselling one’s car: “Obviously, choosing cars that have high resale value is a good start, but there are other steps you can take to add a few hundred dollars to your bank account.”

One of the biggest factors is the color of your vehicle. You want to stick with colors that are popular and neutral. Silver is always a safe bet, followed by black, white, gray, blue, and beige. You may be tempted to purchase your car in a flashy color such as yellow or red, but you’re going to have a harder time selling it down the road.”

Real Car Tips warns: “When doing a trade-in, dealers want cars they know will sell easily. If you have a very unique or flashy color, dealers will not offer you full value for the vehicle.”

Now, since a car that changes colors is a relatively recent invention, it is not easy drawing conclusions regarding future resale-ability. While awaiting subsequent study, cars that change color may be classified as of the flashy variety.

[Photo by Scott Olson/Getty Images]

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