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Internet Marketing Services Help Small Businesses Grow In 2016 While Conferences Help Business Owners Learn How To Grow

By Jinger Jarrett
Published on: 08:31 PST, Mar 9, 2016

With the economy in a recession, small businesses are in a bind to find new customers. Since about half of all American businesses don’t have an online presence, internet marketing services are a way for small businesses to once again get a competitive edge in the marketplace. Having the most up-to-date information also helps in planning marketing plans, and small businesses can acquire it inexpensively through internet marketing conferences.

Business 2 Community reported that there certain mistakes that small businesses make when planning their online presence. One of the most common customer complaints is the slow loading time of small business websites. Broken links, lack of social media activity, and outdated content were other complaints shoppers made. Having an internet marketing service review a small business’s website can help to make sure that the website loads well and the content is updated the way it needs to be.

An internet marketing service is also helpful for reviewing and updating website content, because search engine optimization frequently changes and websites need to change with it. One strategy that can help with frequently updated content and search engine optimization is to create a blog and post to it regularly. This content can then be used as posts to social media sites. Posting to social media also builds critical back links to the posts and also provides fresh content for followers and customers to consume.

Email marketing also allows for small businesses to automate part of their marketing while keeping in contact with customers in a way that most customers are familiar with. Integrating it with a complete internet marketing campaign, including social media, helps small businesses cover the most important bases when it comes to marketing.

As previously reported by the Inquisitr, creating an effective marketing plan is the first step in growing a small business on the internet. The internet allows for plenty of automation when building an online presence, so it makes it easier to keep up with all the tasks that need to be done in order to maintain that presence. Once the website is built, then the first place to visit is Google to get the website indexed in the top search engine. Google, Facebook, and Twitter all allow a small business to create an online presence and market for free.

Internet marketing conferences and trade shows are a great way to learn more about internet marketing and also to find out about what internet marketing innovations are available. Business reported that trade shows are a key factor in any business’ success. Attending large gatherings with others who are also interested in internet marketing is an opportunity to connect with like-minded individuals and exchange ideas as well as forge new relationships.

Trade shows also allow small businesses an opportunity to connect with major players in the industry and learn more about how various products work so that key decision makers in a business can select the products and platforms a small business needs to grow. One such internet marketing trade show set to occur later in the year includes the shopping platform Shopify. This application is one example of a popular online store application that allows a business to sell online, and it is easy to optimize for the search engines as well as add and sell products.

Understanding internet marketing and then planning an effective marketing campaign can help a business grow faster as well as continue to grow. Staying up to date on the latest changes to the industry makes it easier to make key decisions on which products and services to choose to continue a small business’s growth.

[Photo by Pixabay]

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