Is Hollywood Afraid Of Supporting Female Fans?

Susan Macdonald

Hollywood claims to want female fans, but their actions don't match their claims. "Women hold up half the sky," according to a Chinese proverb, but the Hollywood establishment doesn't seem to deem female fans -- especially young female fans -- as important as male fans.

According to Tech Times, Netflix is being urged to consider sponsoring a third season for Young Justice. Fans of Young Justice may remember that Kevin Smith interviewed Paul Dini about the cancellation on his podcast, Fatman on Batman, which was reported by The Mary Sue. Dini (in a profanity laden interview) claimed network executives did not want girls watching watching their shows, which is why both Young Justice and Tower Prep were cancelled.

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The Mary Sue published a post by a former Marvel employee who requested to remain anonymous.

"While working at Marvel post-acquisition, I saw a deck circulated by Disney's Brand Marketing team. I'm prohibited from sharing the slides, but the takeaway is that, unlike the actual demos, the desired demographics had no females in it whatsoever. I asked my supervisor why that was. Ever the pragmatist, he said, "That's not why Disney bought us. They already have the girls' market on lockdown."

"I'd entered the comics industry because I was a comics fan. It hurt to see so plainly that to Disney, people like me didn't matter. My demographic was already giving them money anyway, with Disney Princess purchases. Even now, there's no incentive to make more Marvel merch for women, because we already buy Brave and Frozen products."

[Jemal Countess/Getty Images]

"I'd entered the comics industry because I was a comics fan. It hurt to see so plainly that to Disney, people like me didn't matter. My demographic was already giving them money anyway, with Disney Princess purchases. Even now, there's no incentive to make more Marvel merch for women, because we already buy Brave and Frozen products."

[Photo by Kevin Winter/Getty Images]

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