Kylie Jenner has defied Kanye West by signing up for Team Puma rather than Team Yeezy. At just 18, Kylie chose to accept an offer to front a mega-buck campaign for Puma despite her brother-in-law’s diatribe against the deal. And although Jenner chose to ignore his Twitter tirade, he’s finally forgiven her, reported Us Weekly.
Initially, however, Kanye posted an onslaught of tweets claiming that Kylie would not partner with the athletic wear firm. He’s had a vendetta against both Nike and Puma since first branching out into fashion with those famous Yeezy sneakers. The Twitter tantrum claimed that Jenner would not represent the company.
“1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!…Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!”
However, Puma subsequently issued a statement that ignored those tweets and focused on Jenner.
“I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner,” declared Puma global marketing director Adam Petrick. “Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
As for how West now feels, he has stepped back from attacking Jenner and her Puma deal, declaring that he’s now happy for Kylie.
“She already signed,” admitted Kanye. “And I was mad for a little bit. I’m really happy for her, though.”
The conflict between athletic wear leaves Kylie caught in the middle, however. Jenner will be the face of Puma’s spring/summer 2016 campaign, which means she’s not a shoe-in for her brother-in-law’s Adidas x Yeezy collection, reported People.
Kylie was not part of the Yeezy Season 3 show. However, she recently joined the rest of the Kardashian and Jenner family from the audience of Madison Square Garden. As to whether in the future she could appear in a fashion show competing with her sister Kim Kardashian’s husband is not yet known to the public.
This gives Puma a leg up in what GQ calls the sneaker wars, which are already being waged by Nike, Adidas, and Under Armour. Kylie joins Rihanna as celebrities solidly on Team Puma.
Rihanna is the company’s womenswear creative director, and she posted on Instagram the “Trainer,” which comes out under her Fenty label.
Jenner will play the role of Puma ambassador, putting her up directly against Adidas, the backer of West’s Yeezy fashion collection, reported the New York Daily News.
Kylie received $1 million for the deal.
But when you’re a rapidly rising young entrepreneur like Jenner, one deal is only part of your life. Kylie also just teamed up with her sister Kendall Jenner and achieved the ultimate with their gaming app Kendall & Kylie soaring to the top of the iTunes chart, reported the Daily Mail.
Available from both the App Store and Google Play, Kendall & Kylie allows everyone to keep up with the Jenner sisters. Seemingly modeled after Kim’s gaming app Kim Kardashian: Hollywood that reportedly reaped more than $200 million, players can take on characters who are customized to experience life among the stars.
Among the challenges are starting out friendless and jobless. From there, armed only with a little apartment in Santa Monica and iPhone, players must pursue the creation of contacts, reputation, and adventures.
Proud momager Kris Jenner showed off the success of Kylie and her sister with an Instagram post.
But that’s not all Jenner has happening right now. She also hit New York City to unveil her cosmetics line with SinfulColors. Kylie rolled out King Kylie SinfulShine, her nail polish line with SinfulColor cosmetics.
And while you have to pay for the cosmetics, you can get the Kendall & Kylie game for free, revealed the company Glu.
The description of the game explains that you choose a variety of options, from makeup to outfits to hair, to join Kendall and Kylie. By sharing with friends, you get likes and followers as you pursue your adventure.
[Photo by Scott Barbour/Getty Images]