The question of timed-exclusivity for The Division DLC finally received its first answer Wednesday, only that answer didn’t come Ubisoft. A GameStop promotional video for the game further confirmed that the Xbox One will receive add-on content first and nailed down for how long.
As previously covered by The Inquisitr, GameStop recently promoted The Division pre-orders with a “get new content first on Xbox One” banner. Additional details were not provided, but this was more or less a confirmation of what Microsoft originally announced with Ubisoft during its E3 2014 press conference. The lengthy silence on the subject had some fans wondering, however.
A new GameStop promotional video for the game was posted on retailer’s YouTube channel where one store employee stated “Content for the Xbox One will be delivered 30 days before Sony will see it.”
Obviously, the PC is not mentioned, it is a console war after all. However, timed-exclusivity deals consoles typically make PC gamers wait as long as the competing console.
This current console war between the PlayStation 4 and Xbox One has been marked with timed-exclusivity battles that have largely been won on Sony’s side. The PS4 has Activision in its corner with timed-exclusive DLC for Call of Duty: Black Ops 3 and future titles in the series, plus exclusive content for Destiny. It also has a marketing deal with Disney that made heavy use of Star Wars: Battlefront along with timed-exclusive content for Disney Infinity and LEGO Marvel’s Avengers.
Meanwhile, Ubisoft has flipped over into Microsoft’s corner after spending the entire previous generation giving exclusive content to PlayStation 3 games.
These type of marketing deals for timed-exclusive content infuriates gamers, but can pay off big for publishers and console makers. It encourages fans to buy the console that gets the content first, which worked well for the Xbox 360 and Call of Duty and is currently working well for the PS4 with Call of Duty and Destiny. Meanwhile, publishers get a nice chunk of change from the console makers and some free marketing for their game.
The Division will support three paid DLC releases following the game’s launch on March 8, 2016. The release windows for each have not been announced, but they are all planned for the current year. The first takes players under New York City, while the second appears to bring a survival mode to the game. It’s unclear if this will be a horde mode-like gametype or something more like the survival mode added to Rise of the Tomb Raider. Information on the last has not been shared yet.
- Expansion I: Underground – This first major expansion opens up a new area to players as they explore the uncharted underworld of New York City with up to three friends for intense co-op action.
- Expansion II: Survival – In this expansion, players will have to survive as long as possible in a very hostile environment that will challenge even the most talented agents.
- Expansion III: Last Stand – Stay tuned for more information.
Those who purchase The Division Season Pass can look forward to receiving additional in-game content. Ubisoft plans to host special events and exclusive content drops. Here is the full overview of the Season Pass content provided by Ubisoft.
- The Division Expansion I: Underground
- The Division Expansion II: Survival
- The Division Expansion III: Last Stand
- Exclusive Sawed-off Shotgun, a unique sidearm customized for short-range destruction.
- Full set of exclusive outfits and weapon skins
- Special monthly benefits including exclusive content drops and special events.
Meanwhile, The Division open beta is ready to launch on Thursday, February 18. Of course, Xbox One gets that first as well. PlayStation 4 and PC gamers only have to wait a day though. You can check out the full details on the open beta here.
What do you think of The Division‘s 30-day timed-exclusivity deal for the Xbox One? Sound off in the comments below.
[Image via The Division]