When it comes to marketing and businesses, Kendall and Kylie Jenner have their own formula intact, having just launched their own mobile game, titled Kendall & Kylie.
The app sees the mobile user work their way up to superstardom, starting from a measly apartment and nothing more than an iPhone, to eventually being best friends with the sisters and dominating the Hollywood scene with all the latest trends and perks that come with being a celebrity.
— Kylie Jenner (@KylieJenner) February 17, 2016
Those who are familiar with Kim Kardashian’s Hollywood app would instantly realize that there seem to be quite a lot of similarities in both apps — especially when considering the fact that the concept and designs are almost identical.
It more or less gives the idea that Kendall and Kylie Jenner’s mobile game is a spinoff to Kim’s, following reports claiming that the reality star made an eye-watering $200 million in revenue by the end of 2015. Considering how popular the Jenner sisters have become over the last two years, it was only a matter of time before they would follow Kim’s lead and branch out into the gaming business.
According to TeenVogue, Kendall and Kylie will take you on quite the journey, which will see you partake in challenges to boost your reputation in Hollywood. Once you’ve gained all the skills and impressed the people that matter the most, the gamer will be invited to cool parties, attend modelling photo shoots, and wear the latest designer outfits — similar to what the socialites do in their real life — all just to become a celebrity.
— Jenners Brasil (@SiteJennersBR) February 12, 2016
Kylie Jenner also made sure to plug her lip kit in the game. If one ever wants to go for a similar look to the one that the 18-year-old rocks in real life, they can simply do that by the touch of a button.
While the game will be free to download, in-app purchases can be quite expensive, depending on how deep one plans to invest their time in the game. Certain clothes, skills, and bonuses require you to pay money in order to use them, and similar to Kardashian, it is already being suggested that Kylie and her sister will make a fortune from their first-year sales.
In fact, with their combined followers on social media surpassing close to 200 million, some are convinced that the duo will easily surpass what Kim made when she launched her app, simply because there’s more of a demand for the younger generation than a 35-year-old married mother-of-two.
With Kendall Jenner walking in every runway possible out in Paris and Kylie gearing up for the release of another clothing line, everything will integrate back into the app, consequently bringing in more customers to not only play the game, but also make hefty purchases.
— ΛLΛN (@alanrum_) February 17, 2016
A game that requires one to make in-app investments has the tendency to indulge users with tempting offers. So if the Kardashian/Jenner family are already making millions through the businesses that they are running, getting fans to spend a considerable amount to look like them in their mobile games shouldn’t be that difficult.
The launch of Kendall & Kylie, created by Glu mobile, comes just weeks after Kylie announced the move to expand her lip kit with several new shades. Jenner claims that the overwhelming demand for her lip kit products — which sell for $29 — has inspired her to introduce more colors, in connection with the upcoming launch of her very own nail polish collection.
[Photo by Astrid Stawiarz/Getty Images]