Millennials Love Wine: Generation Y Drinks More Wine Than Any Other Age Group In The U.S.

Joanna Jaguar

It's official: millennials love wine! On December 31, 2015, the youngest of the millennial generation turned 21 years old -- legal drinking age in the United States. This legion of 79 million American millennials has had quite an impact on wine sales last year.

Millennials love their wine so much that, according to a recent survey by the Wine Market Council, they drink more of the beverage than any other age group in the entire country. The millennial generation -- now between the ages of 21 and 38 years old -- accounted for 42 percent of all the wine drunk in the States in 2015. That's a whopping 159.6 million cases of wine, or an average of two cases of wine per person.

Though baby boomers took the trend for high frequency drinkers, Wine Inspector reports, millennials tend to be more open with their wallets when it comes to a good bottle of wine than the older generations are. The survey found that 17 percent of all millennial wine drinkers bought a bottle of wine costing more than $20 in the past month, compared to only 10 percent of all drinkers, and 5 percent of Baby Boomers.

"We are definitely seeing fast growth for other regions. We know millennials are less brand agnostic and like options and variety."
"51% of females 21-24 say organic or sustainably-produced products are important when making their purchase decision for wine, while 38% of total females (vs 32% of males) say it's important for wine."

Is it true that millennials love wine? Sound off below.

[Photo by Ryan Pierse/Getty Images]

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