During Grammy night, a first-ever TV triumph will take place. Gwen Stefani’s “Make Me Like You” video will be created and broadcast in a mere four minutes as part of a commercial break during the Grammys on CBS, reported Billboard.
Here’s the background to this historical event. Target unveiled the news that the No Doubt frontwoman is releasing her This Is What the Truth Feels Like album on March 18. That release will mark her third solo album. After the fan frenzy about the album subsided, Gwen’s followers got excited all over again when Target announced that the 2016 Grammys will serve as the platform for her newest music video.
But the Grammys will provide an opportunity to do more than broadcast the music video. “Make Me Like You” will be filmed as it is acted, with a live broadcast taking place on CBS as part of a commercial break during the Grammys.
No one has actually concocted a music video during a live TV broadcast, although some have attempted a similar achievement. Erykah Badu shot a live music video on Periscope for “Phone Down.” A few years ago, Death Cab for Cutie claimed that they had achieved the first-ever scripted live music video by live-streaming the “You Are a Tourist” video.
But the courage to actually perform, shoot, and do a live broadcast of a music video in a mere four minutes of commercial break during the widely watched Grammys? That honor belongs only to Stefani.
And that’s not all. Target and the pop star are joining forces in order to create a deluxe version of that much-anticipated new album. The Target edition of This Is What the Truth Feels Like features the following songs: “Misery,” “You’re My Favorite,” “Where Would I Be,” “Make Me Like You,” “Truth,” “Used to Love You,” “Send Me a Picture,” “Red Flag,” “Asking For It,” “Naughty,” “Me Without You,” “Rare,” and four Target exclusives: “Rocket Ship,” “Getting Warmer,” “Obsessed,” and “Splash.”
Getting her fans involved, Stefani also turned to social media to share her tracklist, reported She Knows.
The image of her tracklist for This Is What the Truth Feels Like, her new solo album, seems to contain titles filled with emotional pain, such as “Misery.” Ouch. But other titles show her happiness, with some wondering if Blake Shelton is the topic or even if the popular couple is collaborating together.
Fans went wild with joy over the music to be released from their idol.
“Will be a great album! I’m excited for you,” wrote one follower.
“Love the names of these songs, sounds like someone is making some great songs maybe about her relationship with Blake,” speculated another.
“Yay can’t wait for the new album. It’s been far too long. Solo music is your destiny,” declared an encouraging fan.
As for all those questioning whether some of the songs are about Shelton, others wondered if the titles of the more depressed-sounding tunes starred her ex Gavin Rossdale, according to E! News.
The music-making took place after the No Doubt frontwoman had suffered through her divorce from Gavin. She dished on the details during an interview with iHeartRadio’s Elvis Duran and the Z100 Show after the split.
“I went to the studio and started writing. Well I wrote my first song and it was like a little rosebud just blossoming, and I was like, ‘Wow! It’s happening I can do this!’ I know that every time I go into the studio I’m going to write a song and it’s the most incredible feeling,” explained the Voice coach. “Once I had [“Used to Love You”], all the other songs kind of made sense. It’s just weird—it’s a weird journey.”
[Photo by Christopher Polk/Getty Images for MasterCard]