Apple is still leading the U.S. smartphone market due to steady sales of the iPhone 6s, but rival Samsung is catching up. While Apple market share in the smartphone realm sits at 40 percent, Samsung holds 31 percent of the market, with LG coming in third at 10 percent.
9 To 5 Mac reports that other competitors, such as Motorola and HTC, hold between 4 and 5 percent of the market, which is respectable but nothing compared to Apple's market share.