Playboy is making some major changes this year. The struggling men’s magazine is finally doing away with nude photos like it promised last year. The company is hoping to attract millennials with its debut non-nude issue that looks like it was taken on Snapchat.
The first-ever non-nude issue made its debut at the Super Bowl 50 party. The bash was attended by celebrities like Antonia Gates, Adrian Grenier, Cuba Gooding Jr., 50 Cent, Golden Tate, JB Smoove, Jenna Ushkowitz, Jeremy Renner, Mark Cuba, Marshawn Lynch, Miss America Olivia Jordan, Miss Universe Pia Wurtzbach, Nick Lachey, and Nina Dobrev.
— USA TODAY (@USATODAY) February 6, 2016
Playboy’s March 2016 issue is its first non-nude issue. The magazine was also able to be posted on Instagram without an accompanying ribbon or censor bars. According to USA Today, Mark Cuban and Geoff Stults were already eyeing the new issue while 50 Cent arrived but headed to the bar to serve his line of EFFEN Vodka drinks and sign bottles for the guests.
According to San Francisco Gate contributor Tony Bravo, Playboy‘s Super Bowl 50 party was as hot and happening as sounded.
“From what we could hear, the party seemed to be in full bunny hop and from what we could smell, the eau of Axe Body Spray must have been overwhelming inside the tent. Even though we didn’t have a view inside, where the gallery of Playboy Playmates formed a ‘portal tunnel/visual journey of the history of Playboy,’ according to the pre-party PR, the women also detained at the exits and entrances appeared to be bunny material themselves, with plenty of the magazine’s old format assets on display. No word on whether or not feminist leader Gloria Steinem’s undercover period as a bunny at the Playboy Club, in which she exposed exploitive work conditions and bureaucratic sexism, was included in the history.”
In fact, it was too hot and happening for the guests who weren’t athletes, celebrities, or millionaires, so Bravo and his friend headed to the CBS party across the street.
But let’s get back to the revamped Playboy magazine. It’s far from your father’s usual magazine. The new models are no longer the buxom blondes you grew up with. They look angelic and barely legal. It’s all part of the magazine’s plans to attract millennials who still get their jollies by looking at scantily clad women.
In fact, Playboy’s March 2016 issue is reminiscent of the new Maxim Magazine or American Apparel’s racy ads.
Playboy’s first non-nude issue is here, and they’re really reaching for the millennials with this Snapchat promo https://t.co/N2OykudJsj
— NowThis (@nowthisnews) February 6, 2016
Sarah McDaniel is March’s cover girl. On the cover, she’s seen wearing a white tank with a daring neckline and a blue-and-white striped thong. The cover features the word, “heyyy ;)” as if you were lucky enough to have received a Snap from this 20-year-old beauty. She explained the brains behind the photo shoot in the magazine’s announcement about its “first non-nude issue.”
“The idea was the look at me from a boyfriend’s perspective,” Sarah explains. Both the cover and the sensual pictorial was shot by Theo Wenner. The photos of Sarah feature her hiding underneath the covers as she wears just a T-shirt and a thong.
She’s not the only woman featured in the first non-nude issue of Playboy. Dree Hemingway, the daughter of actress Mariel Hemingway and great-granddaughter of Ernest Hemingway, is the magazine’s first-ever non-nude Playmate. Her mother was on the cover of Playboy back in 1982.
— The Verge (@verge) February 5, 2016
— CNNMoney (@CNNMoney) February 6, 2016
— People Magazine (@people) February 5, 2016
— FOX411 (@Fox411) February 4, 2016
There will also be a pictorial shoot featuring model Myla Dalbesio. She will be taking full control of her sexy shoot. Get a sneak peek at her photos by clicking here.
Non-nude photo shoots isn’t the only changes that’s being made. The newsstand editions will no longer be packaged in the plastic bag like it has been ever since 1985. Other changes include:
- Larger size — The magazine will now be printed to a 9-by-11-inch format.
- Francofile — “The return of a high-profile interview every month by resident renaissance man James Franco.”
- Rabbit Hole — Miscellany expert Ben Schott will write about words and ideas. This month’s is nudity.
- Playboy Advisor — The famous advice column will now be written by a woman, Rachel Rabbit White — “Rabbit is her real middle name,” her website tells us.
Playboy’s March 2016 issue will hit newsstands on Friday, Feb. 12. Now men young and old can finally enjoy the magazine, thanks to its incredible transformation.
[Photo by Chelsea Lauren/Getty Images for Playboy]