Lil Wayne Comes Up With An Ingenious Way To Mobilize College Students

Lil Wayne is definitely one of the best hip-hop artists of this generation. Currently working away from the Cash Money stables, following a feud between him and Bryan Williams aka Birdman – the founder, he has no doubt mentored more than a few rappers. Just recently, Young Thug referred to him as an idol. The following was his exact statement while on an interview with Beats 1, as reported by Pitch Fork.

Lil Wayne and Birdman at the 2013 BMI R&B/Hip-Hop Award, Hammerstein Ballroom, August 22, 2013 [Photo by Gary Gershoff/Getty Images for BMI]

“I always paid attention to Lil Wayne, close attention. He’s my idol. He’s still my idol. I still know all his music, everything that he’s putting out now, I still know everything, I pay attention to him. When he came in as a Hot Boy, he was a street nigga…. But as he grew, he had tight clothes, rock star—you know what I’m sayin’? So I guess I went the same path, because I always paid attention to him…. He’s iconic, I always paid attention to him like that…. I would die if I don’t be like him.”

That said, Lil Wayne has of late been more vocal about sports events and players, and recently, he was featured in a controversial Super Bowl commercial also featuring George Washington. In the commercial, Wayne is shown cooking for George Washington on a roof top barbeque. However, criticism was levelled against the commercial for being mildly racist as George had a history of being a slave owner. However, the “No Worries” rapper was unfazed by this view and an official close to him who spoke to TMZ offered the following statement in light of the controversy.

“[The commercial is] meant to be funny and silly and not the least bit offensive… people need to calm down.”

However, Lil Wayne has yet to personally comment on this. Delving briefly into the ads, Super Bowl commercials have a significant impact on the masses as well as stock prices. This is as reported by Forbes as explained in the following statement, “When a firm’s Super Bowl commercial was highly liked, it enjoyed a stock price bump on the Monday following the Super Bowl… Of course, there is the possibility that Super Bowl commercials are effective not simply because they are liked, but because the commercial reminds us of the firm and their goods or services, which lead to increased sales.”

As a result, a 30-second Super Bowl commercial costs a fortune. According to Fortune, the current base price is about $5 million. The following is an excerpt of the report.

“Prices are only so high because marketers are willing to pay to access the enormous Super Bowl audience. Some 114.4 million people on average tuned into the 2015 Super Bowl to watch the Seattle Seahawks play the Patriots, making the game the most-watched broadcast in the history of U.S. television. That estimate doesn’t even account for larger viewing groups at private parties, or bars.”

As such, it has been speculated that the added Lil Wayne – Washington controversy most likely worked to the advantage of the firm as there was consequently increased exposure. That said, Lil Wayne is set to host the Super Bowl 50 After Party at The Grand Nightclub set for February 7, 2016. This is as reported by Event Brite.

Lil' Wayne at the 2015 iHeartRadio Music Festival at MGM Grand Garden Arena, September 18, 2015, Las Vegas, Nevada. [Photo by Ethan Miller/Getty Images for iHeartMedia]

Away from the Super Bowl, Lil Wayne has partnered with Tidal to entice college students to participate in community service endeavors. On how it works, students who participate get to win a free Lil Wayne show near them, but will have to post a video or a picture of them participating in a community service activity on Tidal’s Facebook page or on Instagram. On the latter, they can post it on their own account, but have to include the hashtag #TIDALXChange as well as the name of their institution.

The competition has already started and will conclude on Feb 20. Finalists of the competition will also get to win a silent disco.

[Photo by Theo Wargo/Getty Images for TIDAL]