The below commercial titled “First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis” makes a parent laugh out loud. That’s because Kevin Hart stars as a protective dad of a daughter going out on her first date. It’s a cocky young man who shows up at Kevin’s door of a very nice home to take the teenaged daughter on a date. Barely acknowledging Hart as the father figure, the young man looks the girl up and down lustfully. That’s when Hart offers the young man his Hyundai for the date, then promptly uses the GPS tracker to follow the couple’s every move.
The Super Bowl ad featuring Hart as the dad to a teenaged girl going on her first date was published to YouTube on February 3 and quickly swelled in 1.6 million views in approximately 24 hours. Apparently, plenty of parents and others are loving Kevin’s portrayal of an overprotective dad.
“Dads will go to all sorts of lengths to protect their daughters. And now with the help of Car Finder on the 2016 Hyundai Genesis, we get to see just how far one dad will go.”
The commercial represents an ingenious way to represent the features of the 2016 Genesis, and how their Smartwatch App can be used for practical matters, such as keeping track of your teen. In the commercial, Hart uses his app immediately to spy on the teens as they go from a carnival (where Hart hides among the stuffed animals) to a make-out point where the boy parks. Kevin even dangles from a helicopter in order to warn the young man away from getting too close to Hart’s daughter — as played in the commercial.
Apparently, the tactics employed by Hart in the funny commercial work, and the young man brings the daughter home right away. The young girl is dismayed with her father for seemingly ruining her date — if she even knows that it was her own dad that followed them around all night. According to Hyundai, their technology isn’t just for spying on daughters during date night, but can be used for practical matters, like starting the engine remotely. That feature is a blessing and a boon for folks who live in super cold or super hot locales — with the feature easily used to warm up or cool down a car prior to even getting in the vehicle.
Other capabilities of the app — with only some of them shown in the commercial with Kevin, include the ability to lock and unlock the doors. At one point in the ad, Kevin uses the remote to honk the horn remotely, which scares the guy even further at the end of the night. Such a feature can be used in emergency situations to alert others of danger — or the location of a car that needs to be found, either by emergency vehicles, or just by the person who has parked their car in a crowded parking lot.
“Watch and learn on your watch.”
“There’s more to the Blue Link® Smartwatch App than keeping track of date night. Once you’ve downloaded and installed the app, use your voice or touch the display on your smartwatch to remotely start the engine, lock or unlock the doors, flash the lights and honk the horn in an emergency or to find your car in a crowded parking lot. Plus Roadside Assistance or Blue Link Customer Care are just a call away. Smartphone GPS location must be within 1-mile radius of vehicle’s location to display searched location.”
Either way, the loving and protective dad played by Kevin in the Super Bowl ad is resonating with viewers and racking up the views into the millions on YouTube — well before Super Bowl Sunday.
“Honey, what’d you guys do tonight?”
[Photo by John Shearer/Invision/AP]