Hulu for PS3: Denied

“Unfortunately, this video is not available on your platform. We apologize for any inconvenience.” Burn.

Sometime this weekend, Playstation 3 owners began reporting inability to access Hulu through the device, and receiving the above message. Hulu was kind of all huhwha? about the whole thing, but Engadget reports that Hulu terms of service were updated on June 26th. While it was initially speculated the issues could be connected to a recent firmware update, altering a browser’s user-string that way indicates the PS3 was specifically blocked by Hulu.

But why, Hulu? Why you gotta be like that?

Way back in March, Hulu blocked the hell out of Boxee, citing consumer convenience bitching content providers. Since then, it’s been an on/off thing, spawning this Twitter feed:

hulu-boxee-twitter-feedWhile Hulu can’t bite the content-providing hand that feeds it, it’s extremely counterintuitive to provide such a service just to add arbitrary blocks making it inconvenient to use. And as Hulu hasn’t given a reason for the new lockdown, we can only speculate as to why the PS3 was selected for this round of “no content for you!”

IT World presents two theories on the matter. Theory #1- quit bringing the content to your TVs, damnit! If you’re gonna watch Hulu, it’s gonna be on your smudgy little laptop screen or not at all! (Because no one can hook computers up to TVs, that’s just crazytalk?) Theory #2- Hulu’s coming to the XBox 360, and Microsoft paid Hulu to cut off competition.

Whatever the reason is behind this latest round of early-adopter jerking-around, it’s just another example of short-sightedness regarding a changing marketplace. The same consumers that use services like Hulu are likely the ones who are already aware of how to implement a work around, like PlayOn. So they’re not really stopping anything, just pissing everyone off.