Oprah Winfrey’s Weight Loss Tweet Is Big Gain For Weight Watchers Stock Price

Oprah Winfrey sent shares of Weight Watchers soaring more than 20 percent on Tuesday. Immediately after posting a video to Twitter announcing she lost 26 pounds, the stock price of the company rose $2.17 to $13.29 a share.

Oprah says the pounds fell off by following the Weight Watchers diet plan and eating bread. “This is the joy for me,” Winfrey said. “I don’t deny myself bread. I have bread every day.”

During an appearance on The Ellen DeGeneres Show in October, Winfrey announced she was using the Weight Watchers plan and had already lost 15 pounds.