With revenues of about $1.59 trillion a year and growing, the internet is the best place for a business to create a presence to grow its revenues. Before taking a business online, though, it’s important to understand the latest internet marketing trends. Understanding these trends allows a business to create internet marketing campaigns that are more effective, connect the business with its audience, and avoid having its ads blocked by consumers suffering from ad blindness.
Net Imperative reported on the top four internet marketing trends from a report released by Rakuten Marketing. In that report, it listed key trends that will affect internet marketing throughout 2016. These internet marketing trends included the use of social messaging apps in order to engage customers. Mobile apps have become more popular as mobile phones have become increasingly more powerful and more and more users use their phones to access the internet. With five times as many mobile phones as computers, businesses will benefit greatly from offering a mobile app to connect with their customers.
— Aric Amar (@AricAmar1) January 12, 2016
Other trends included a significant increase in the use of mobile and an expansion of the mobile web as customers won’t rely solely on mobile apps as a way to access the web. Mobile websites will become more popular as a way to connect, and Google has already begun giving higher rankings to sites that offer a mobile version.
With 50 billion devices accessing the internet, “The Internet of Things,” or the connection of all these devices, will dominate in 2016. Internet marketers will have greater opportunities to collect data on their customers and then use this data for retargeting with their customers. Because of improved customer service and user experience, there will be a lot less ad blocking from internet users.
As previously reported by the Inquisitr, the increase in opportunity to market on the internet will also lead to an increase in tools that will help internet marketers increase their productivity. Buy buttons and the introduction of ads to sites like Twitter, YouTube, and Pinterest will give internet marketers far more channels to use to increase user engagement, and Facebook is adding opportunities to increase engagement through content marketing strategies. Old-school techniques are still a good way to keep users engaged as in the case of blogs, so it’s a good idea not to throw out those old school internet marketing techniques yet.
New blogpost! – Internet Marketing trends 2016 – BIG opportunities for data driven advertisers with execution power. https://t.co/dZssaKxKct
— Joris Toonders (@joristoonders) January 11, 2016
Marketing Dive reported 10 internet marketing trends for 2016 that highlighted the need for everything from mobile to social media. According to their report, internet marketing is overtaking traditional marketing in print and on television. This highlights an emerging trend that shows that consumers and marketers are embracing the new online media. Many publications are creating online versions too, and it allows them to save a lot of money because companies no longer have to pay the cost of postage or supplies.
Other internet marketing trends listed included an emphasis on mobile marketing with apps leading the way, and marketers will need to think mobile first. Social media marketing will become a mainstream marketing channel, and online video will continue to rise as consumers continue to use video as a way to consume content. In fact, video will become so important that Cisco released a report saying that by 2019 about 80 percent of all consumer traffic on the internet will be consumer video as consumers move away from television to streaming video online. Because of the projected growth of video, it will become a must as part of any internet marketing plan.
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