LeBron James is not from Cleveland; LeBron is from Akron, Ohio. Let’s get that straight. Perhaps Akron Hustles didn’t have the same panache as Cleveland Hustles, or Akron Hustles could be the next show that the “King of Ak” produces. Hailing from Akron hasn’t stopped James from focusing on Cleveland in James’ newly green-lit reality TV series titled Cleveland Hustles. Cleveland Hustles will air on CNBC, as reported by Cleveland.com.
LeBron has once again teamed up with his business partner pictured above, Maverick Carter, as seen in a question-and-answer session for their STARZ original series Survivor’s Remorse. The show has won its own legion of fans since Survivor’s Remorse premiered Saturday, October 4, 2014, exclusively on STARZ. Cleveland Hustles might receive the same fanfare once Cleveland Hustles premieres in the summer of 2016.
As reported by TMZ Sports in the video below, Cleveland Hustles will focus on LeBron and Maverick helping four Cleveland-area entrepreneurs build their companies for the betterment of a Cleveland neighborhood. LeBron previously starred in Rehab Addicts on HGTV and helped a Cleveland-area family rehab their home. Now, with LeBron jumping on the bandwagon and using his wealth, knowledge and Nike star power in order to launch another TV series, James seems to be building quite the media life for himself after his days on the basketball court at Cleveland’s “The Q” Quicken Loans Arena are done.
— FS1 (@FS1) January 15, 2016
Cleveland Hustles comes to TV courtesy of super-producer James and via SpringHill Entertainment, Maverick’s firm, along with Magical Elves. Similar to his poker-playing cameo in Survivor’s Remorse, LeBron won’t appear as a regular guest on Cleveland Hustles. After all, LeBron still has a little job with the Cleveland Cavaliers to perform.
Nor will Maverick Carter appear regularly on Cleveland Hustles. James and Maverick hold the titles of co-executive producers on Cleveland Hustles.
LeBron’s focus, in addition to helping business owners around Cleveland in the Cleveland Hustles series, includes travels for his other business ventures along with his NBA commitments.
However, even as LeBron faces a potential opportunity to play in the 2016 Olympics, James hasn’t forgotten his commitment he made to Akron upon returning to the Cleveland Cavaliers. That’s when LeBron told the Akron crowd that he missed the Akronites, saying it was like missing good home cooking.
Not only does LeBron still enjoy his Bath Township home, but James owns a Los Angles-area multimillion-dollar – as does Maverick – and plans to spend time in the L.A.-area as well, making movies.
As reported by CNBC in the press release, Cleveland Hustles is an unscripted series. As reality series go, the “unscripted” wording attached to Cleveland Hustles is important in distinguishing Cleveland Hustles from other so-called reality TV shows that feature plenty of drummed-up drama, fights and the like.
“CNBC today announced the network is teaming up with NBA superstar LeBron James’ and Maverick Carter’s production company, SpringHill Entertainment, and Magical Elves for a new unscripted series set in Cleveland, Ohio. The series, set to debut in Summer 2016, will give local entrepreneurs the chance to realize their own dreams while also helping to revitalize struggling neighborhoods in their city.”
“Cleveland Hustles, speaks to the network’s entrepreneurial spirt and also creates an opportunity to help strengthen communities that have fallen on hard times,” said Jim Ackerman, EVP, Primetime Alternative, CNBC.
“James’ expansive business empire includes SpringHill, which last summer signed a content agreement with Warner Bros; Uninterrupted, an on-line platform for athletes; Blaze Pizza restaurant chain; a lifetime endorsement deal with Nike, and myriad other investments and endorsements.”
James and Carter have created a successful business venture, and Cleveland Hustles is the next SpringHill Entertainment project gaining buzz for the dynamic duo, epitomizing the “iron sharpening iron” idiom portrayed in More Than a Game.
(Photo by Matt Sayles/Invision for STARZ EntertainmentAP Images)