EOS, The Popular Lip Balm Sued For Causing Permanent Damages

The popular EOS Lip Balm, endorsed by such celebrities as Kim Kardashian and Britney Spears, is facing a serious class action lawsuit, headed up by lawyer to the stars, Mark Geragos, so there must be a big payday anticipated. The burning, rashes, and pigment damage is alarming, as it covers not just the lips, but the surrounding tissue.

The Inquisitr was one of the first to share the story of Rachael Cronin, who filed the first suit because of cracked skin and blisters surrounding her mouth. Cronin said that within hours of applying the lip balm, her lips felt like sandpaper, so she reapplied. Soon, her lips were cracking and bleeding, and she developed a rash which lasted over ten days. Mark Garages is seeking damages as well as corrected packaging which lists all of the ingredients, and warns of the allergy risks with the current formulation.

The Today Show did a segment that revealed the lawsuit says that EOS, Evolution of Smooth, is anything but smooth. Instead, it’s allegedly potentially red, rashy, and bumpy. The issue is primarily with the flavor called “Summer Fruit,” and it caused damage to Rachael Cronin, and others. The company put out a statement to inform consumers.

“Some of you have seen reports of a lawsuit filed against our company. We wanted to be sure that you, our valued customers and fans, know that the health and well-being of our customers is our top priority. Our products are safe to use, are made with the highest quality ingredients, and they all meet or exceed all safety and quality standards set out by our industry. An independent laboratory puts each of our products through a battery of rigorous testing to ensure this is the case. For these reasons, we believe that this lawsuit is without merit, and we will continue to create new and exciting products that delight our customers. Thank you, EOS.”

But Dr. Adam Friedman, associate professor of Dermatology at George Washington University School of Medicine says that natural doesn’t always mean harmless.

“Just because something is natural doesn’t mean it is safe. Anthrax is natural but not safe,” says Friedman. “Organic applies to food, and there is no agency that confirms that cosmetics are organic.”

WRCB says that the rash Cronin says was caused by the EOS Lip Balm is real and painful. Dermatologist Dr. Apple Bodemer says that the reaction is similar to contact dermatitis.

“Contact reactions are not that uncommon and can even happen with natural products,” said Dr. Apple Bodemer, assistant professor of dermatology at the University of Wisconsin School of Medicine and Public Health.

Dr. Whitney Bowe, also a dermatologist said the worst thing you can do is unfortunately an instinct, and that is to lick your lips.

“It’s not uncommon that lip balms and ChapSticks and lip plumpers can cause severe irritation on the lips and the skin around the lips. Some of the ingredients can actually dry out the lips — menthol, camphor, and phenol — that gives the tingling sensation. That is actually a signal to the brain you are having a reaction,” Bowe said.

The cure? Petroleum jelly, better known as Vaseline. Aquaphor is also petroleum jelly whipped with water, and it, too, will do the trick.

“No one has ever been shown to have a reaction to petroleum jelly,” said Bodemer.

Dr. Aleksandar Krunic, a dermatologist at Swedish Covenant Hospital and dermatology professor at University of Illinois College of Medicine, these are the simple, safest ingredients to look for in a lip balm.

  • Paraben-free moisturizers like beeswax (cera alba)
  • ceramides (fats that help retain water)
  • Up to 5 percent of humectants — which help prevent cracked skin and reduce skin irritation — like urea or glycerin
  • Dimethicone, which helps prevent drying and makes the product last longer
  • Lanolin and cocoa butter
  • Sunscreen

Do you think this is a valid lawsuit?

[Photo by Ryan Pharmacy]