Google Nexus Devices Rewire The Mobile Market Mindset

Google Nexus 5x
The box the Google Nexus 5x comes in.

Since the release of the latest Google Nexus devices at the end of 2015, the effort the technology company has put into their mobile marketing practices has become clearer in that it does not operate with the expectations in casual consumers trends.

For instance, the pricing advantage over the often-seen-as-competitor Apple is nearly non-existent for those who are used to purchasing Android devices within or a little above the $100 price range, as these Google Nexus devices are generally around $300 or more.

Prior to the release of these new devices, the Inquisitr attempted to make sense of some of the rumors surrounding their features.

From the same source, comparisons are made between the new Google Nexus 6P and the Apple iPhone 6, where the writer points out the internal differences, which appears to reveal more similarities in the two as Apple is known for its below-the-surface design.

But these comparisons between the two companies are consistent, as in an article written in May of 2015 by Farhood Manjo of the New York Times, who claims that the future of Android is murky when competitors like Apple are vacuuming up 90 percent of the overall mobile market profits and service providers who are embedding their own software onto Android platforms to keep prices low.

In the same article, however, the company makes clear that the point behind their Android OS as an option in the industry, was never intended for major profits.

Even Bloomberg Business admitted they were unclear about Google’s marketing mindset in their reporting when they interviewed Dave Burke, Android’s senior engineering director.

But since Google released the Nexus 5x, 6p, and 7 in the fall, issues have been reported from various sources — which are apparently common with the OS in all devices — such as in this case where a technical blog that’s been around since 2009 called Android Police, reported a growing problem with synchronization.

In the video above, Burke referred to the relationship between hardware manufacturers and their software, which is likely the reason there are different hardware makers involved with these latest models, all of which are the first to run Android 6.0 marshmallow.

The OS as a new feature which detects SD storage differently, even though it doesn’t appear to be of any use here as there is no hardware to support SD cards, not since the very first Nexus One model in 2010.

Again, these devices are designed for the purpose to provide flexibility for Android loyalists to be able to have a more premium experience, equal to what Apple loyalists appreciate with their devices. So, it makes sense that these are the first devices to run the OS, even though they do not have the ability to use all of the features.

It’s a Marshmallow world this season with the latest #Nexus phones

— Nexus (@googlenexus) December 1, 2015

Along with these new Google Nexus products is the new service referred to as Google Fi, which attempts to bridge the connection between carrier and W-Fi seamlessly for the consumer, a feature that the online publication Thurrott covers thoroughly in their write up for the Google Nexus 6P.

Of the few noted setbacks, the worst failure reported thus far is referred to in Tech Times, where a user who had their Google Nexus phone for a little over a week experienced overheating caused by a possible faulty battery, which burned a hole through the device while in their pocket.

Currently, the tech site TheBitbag reports that Google is working on a tablet smartphone combination, with which they will also be unveiling a new operating system with is designed for work-related multitasking, which already has the commitment of hardware manufacturers LG and Huawei.

The Android operating system appears to have the advantage for running on a majority of the mobile devices in the market, but for those users who would rather have the premium functionality that developers and quality consumers prefer, the Google Nexus line appears to be the most popular option.

[Image via Robert Nyman/Flickr | CC BY 2.0]