EA’s recently launched Battlefield 3 ‘Premium’ service, which is a sort of mix between a season pass and, well, Call of Duty Elite, has apparently gotten off to a pretty good start. A really good start, actually.
USA Today recently had a chat with EA Games head Patrick Soderlund, in which he revealed that just under two million people–800,000, if you care for something more specific–have already signed up for the service within the first two weeks.
In case this is the first you’ve heard of Battlefield 3 Premium, the service allows players early access to each of the game’s expansion packs, the most recent of which is Close Quarters. Premium members also earn a few other goodies, such as weapon skins, exclusive videos, exclusive double XP events, and more.
It’s not quite as fleshed out as Call of Duty Elite, admittedly, but there’s some pretty good value there. If you were to buy all of the expansion packs, you’d be looking at quite a bit more than the $50 asking price for Battlefield 3 Premium.
Naturally, the success of Battlefield 3 Premium has EA looking at the possibility of offering a similar service for some of its other franchises. “We’re actually only two weeks into it, so it’s a little early to tell how this is going to pay off,” Soderlund told USA Today. “It certainly it looks very promising right now.”
Have you purchased Battlefield 3 Premium?