Kim Kardashian is continuing her descent into technology. The Keeping Up With the Kardashians star has her own emoji app, aptly called Kimoji.
The 35-year-old reality star claimed that she not only broke the internet, but she also broke the Apple’s App Store on Monday, Dec. 21, with the launch of her new emoji app. Kimoji allows fans to use over 250 Kardashian-themed emojis, including her lips, her behind, and her infamous Paper Magazine “break the Internet” photo shoot. Fans who download the Kimoji app will have to copy and paste the emoticons for use on messaging apps like Facebook Messenger, iMessage, and WhatsApp, according to Fortune.
Kim Kardashian’s emoji app, which costs $1.99, quickly became the top downloaded paid app on Apple’s App Store on Monday. Since Kardashian tweeted the launch of her app mid-day on Monday, so many of her fans downloaded her app from Apple’s App Store that it halted downloaded, but is now working smoothly, according to the Fortune report.
Kimoji was developed and produced by Los Angeles-based media company Whalerock Industries, which previously created Kim Kardashian’s lifestyle app and website. The company also developed similar apps and websites for Kardashian’s sisters, Khloe, Kourtney, Kylie, and Kendall Jenner.
— Kim Kardashian West (@KimKardashian) December 21, 2015
Back in September, Kim Kardashian-West expanded her mobile app empire with the debut of her new personal app. Both the app and website gives fans a sneak peek into Kim’s personal life. The website and app are free for download, but have a subscription fee of $2.99 per month. Note that you won’t have to pay $2.99 for both the website and the app; you will only pay $2.99 to access both. Kim’s app includes a combination of free and subscriber content, in case you don’t want to pay the monthly fee.
— Headlines411 (@headlines411) March 2, 2015
The app is said to include personal blog entries, live streaming video, beauty and style tutorials, and special access to events and giveaways. Of course, you can always wait for Kardashian to post videos and photos on her social media sites like Instagram and Twitter. But Kardashian does post some exclusive photos and videos that you won’t find on other sites. She even uploaded a public video, welcoming fans and explaining the features of her new platform, transcribed by the Hollywood Life.
“Hey guys, it’s Kim. My new app is full of so many amazing new features I can’t wait for you to see. There’s makeup tutorials with members of my glam team, exclusive behind the scenes videos, and never-before-seen photos of me, my friends and family. I’ll also be able to live stream and answer all your questions, and there’ll be lots of fun fashion and beauty content. I can’t wait to see you soon!”
The first time that Kim dipped her toe into the mobile app industry was with the launch of her mobile game, Kim Kardashian: Hollywood. It made $74 million last year. The game was created from Glu Mobile, which revealed that it raked in $83.6 million in revenue. It has made her fans addicted to the game so much that they spent hundreds of dollars on it. There also were a few moments when Kim’s mobile game crashed, making her fans angry! She told Adweek that she was not done with the mobile game and tech world just yet.
“I love coming up with different app ideas, and I have a few more that are coming out. Once you get started and you have this creative bug of ideas that you want to get out, I feel like I’ve partnered with the right team, and now I have the creative outlet to make that happen. I’m happy that people are into it and perceiving it well.”
Kardashian summed up her goals for the future with the simple quote, “I just want to create more apps.”
— Art&Motion (@ArtAndMotionRep) March 2, 2015
Kim Kardashian: Hollywood has even helped spawn Britney Spears and Katy Perry’s new mobile games. What are your thoughts on Kimoji? Sound off below in the comments section.
[Photo by Dimitrios Kambouris/Getty Images]