Kim Kardashian Emoji App Crashes Apple App Store And Makes Kanye West Proud

Patricia Grannum

Kim Kardashian and her emoji app crashed the Apple App Store yesterday, as thousands of users tried to download the "Kimojis," Us Weekly reports.

Kim launched her emoji app on Monday, December 21, giving fans the opportunity to live vicariously through her during their phone chats. According to Engadget, the app contains 250 Kim Kardashian-related emoji, including her infamous booty, her naked baby bump, her censored bare breasts, her middle finger, and her upside-down, twerking body. There's even a keyboard to make it that much easier to slip the Kimojis into your text conversations. The app costs $2 to download, and there's talk that there will be additional emoji packs released in the future, which will more than likely cost extra, Engadget reports.

Kim was quick to send out some damage control tweets when she realized that her app was crashing the entire Apple App Store.

— Kim Kardashian West (@KimKardashian) December 21, 2015

— Kim Kardashian West (@KimKardashian) December 21, 2015

I'm so proud of my wife! This KIMOJI idea is so dope...

The popularity of the Kim Kardashian emoji app mirrors the success of her last solo foray into the app business: Kim Kardashian Hollywood.

With that game, fans of the Keeping Up With The Kardashians star can create their own avatar who rises to fame and fortune with Kim Kardashian acting as a "coach." Your goal in Kim Kardashian Hollywood is to get on the A List after starting out with a low income job like being a waiter.

— ¤ (@Babyi1975) December 13, 2015

"We took an existing game engine that we knew would monetize and retain players and we added in programs and her aesthetic," said Glu Mobile chairman and chief executive officer, Niccolo de Masi. "This is proving to be a winning combination. It's the only celebrity-centric game in the world with any revenue traction," de Masi said.

De Masi says millions of people play Kim Kardashian Hollywood every day, and the average person plays for half-an-hour a day. Users tend to engage with the game five to six times per day, in five to six minute-long sessions.

Kim Kardashian Hollywood uses the usual game mechanics. Users can buy their way into perks that help them move farther along in the game. The digital currency in the game are K stars, which you can buy and use them to purchase digital items for your avatar, like designer clothing from Balmain, etc.

According to Niccolo de Masi, only 5 percent of people who play the game actually pay for K stars, meaning that the app is a "mostly free experience." But that's more than enough for the game to accumulate over $100 million in adjusted revenue, according to WWD.

"We're bringing women into the gaming experience who wouldn't have otherwise considered themselves gamers." de Masi said.

[Photo by Jason Merritt/Getty Images]