Adele really doesn’t have to worry about sales these days. As it is, her third studio album 25 broke records in its first week, and it’s set to break even more as it continues to sell. So far, the album has sold an estimated 3.38 million units, which dropped with little to no marketing leading up to the initial release. That said, some other artists might want to worry about their sales.
Adele said in an interview with Time that she takes the artist’s behavior into consideration when purchasing her music. So what does that mean, exactly? According to Adele, she takes an artist’s personal behavior into account before she purchases his or her music. If you want Adele to listen to your tunes or to publicly endorse you, which is huge free publicity at this point, you should check your attitude first.
The UK vocalist said of her standards, “Some artists, the bigger they get, the more horrible they get, and the more unlikable. I don’t care if you make an amazing album—if I don’t like you, I ain’t getting your record. I don’t want you being played in my house if I think you’re a bastard.”
— Perez Hilton (@PerezHilton) December 21, 2015
That’s not the only thing Adele has a strong opinion on. Like some of today’s popular artists, Adele is against streaming as a platform for personal use.
“I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t. It’s a bit disposable, streaming. I know that streaming music is the future, but it’s not the only way to consume music.”
It’s not surprising to hear that she’s against streaming. After all, her album 25 is still not available on Apple music’s new streaming service.
— Taylor Swift Web (@tswiftweb13) December 21, 2015
As mentioned, Adele isn’t the only one who’s against streaming. Taylor Swift, whose record was beaten by Adele recently, is also against streaming, specifically Spotify. The crossover country artist made waves when she spoke out against having her content used on streaming services, which resulted in the questioning of whether or not streaming services could be the new future if music’s most powerful artists aren’t going to distribute their music via these platforms.
At the time, Swift said, “I’m always up for trying something. And I tried it and I didn’t like the way it felt. I think there should be an inherent value placed on art.”
“I didn’t see that happening, perception-wise, when I put my music on Spotify. Everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things. They keep running towards streaming, which is, for the most part, what has been shrinking the numbers of paid album sales.”
Swift went on to say that Spotify doesn’t have any kind of qualifications on who gets which music, like Rhapsody and Beats Music does via their premium packages. In a nutshell, she said that Spotify doesn’t value artists.
She continued, “I wrote about this in July, I wrote an op-ed piece in the Wall Street Journal. This shouldn’t be news right now. It should have been news in July when I went out and stood up and said I’m against it. And so this is really kind of an old story.”
Do you agree with Adele and Taylor Swift on streaming services? Are you surprised with Adele’s personal preference in listening to selected artists?
[Photo by Sascha Steinbach/Getty Images]