Ava DuVernay Look-Alike Barbie Sold Out Within Minutes Of Release

Val Powell

Academy Award-nominated Selma director Ava DuVernay got a Barbie made after her likeness!

The African-American director is not just making waves in the field of filmmaking, but also serving as a mouthpiece for women and people of color. This is why DuVernay was among the few chosen women who were honored with their own Barbies for Mattel's "Sheroes" collection.

In April, Barbie creator Mattel announced the creation of Barbies that portray exceptional female talents such as Lucky magazine director Eva Chen, actress Emma Rossum, five-year-old J. Crew fashion designer "Mayhem" Keiser, singer Trisha Yearwood, Broadway star Kristin Chenoweth, and Ava DuVernay. However, none of the dolls were made available for sale at the time.

— Barbie (@Barbie) April 28, 2015

The Ava DuVernay doll was unveiled in spring at the Variety Power of Women Luncheon. "Mattel was going to give me one copy and I was going to give it to my mom, and then (an image of the doll) hit Twitter. Twitter did its magic, and it went to another level!" DuVernay said.

Due to public demand, Mattel opened up the DuVernay doll for sale on its website. The limited-edition doll features DuVernay's long, black dreadlocks, complete with her black turtleneck shirt, pants, sneakers, and accessories. Most importantly, the special Barbie comes with a director's chair – a symbol of her illustrious career as a director.

— Barbie (@Barbie) December 7, 2015

The $65 doll sold out in less than 20 minutes after its release on Monday. As such, the dolls were also made available for sale on Amazon on Monday afternoon.

Several fans who were not able to grab a DuVernay Barbie in time took to social media to express their disappointment over how quickly the doll sold out while the director, herself, could not hide her surprise upon learning her Barbie sold out: "What the hell is going on? #bananas #nuts #whoa."

— Ava DuVernay (@AVAETC) December 7, 2015

DuVernay expressed her satisfaction with the results of the endeavor. "It's a fun way to support good organizations — and to direct your scenes!" Hers is only one of a few dolls in the market that feature unique characteristics which reflect her roots and the culture she was raised in. Moreover, aside from her physical beauty, the doll also gives importance to Barbie's career.

"It's pretty fantastic — particularly at this moment where the dearth of women filmmakers getting opportunity and access to make what they want is such a conversation, that I'm thrilled this particular profession is being amplified," Ava DuVernay reportedly told BuzzFeed.

Karen Byrd of Natural Girls United observed that it is important for young girls to find dolls that look like them. She stated during an interview with Lenny: "It is something that affects their self-esteem, confidence, and how they view themselves."

— Lenny (@lennyletter) December 2, 2015

[Image via The Barbie Collection; Michael Kovac, Getty Images]