Cards Against Humanity has a Black Friday deal that you have to see to believe, except that you can’t see it. Because it doesn’t exist. Rather than offering deep discounts or other incentives to crack open your wallet, Cards Against Humanity is offering you the once in a lifetime opportunity to pay $5 of your hard-earned cash; for which you will receive literally nothing in return.
Black Friday is big business for both brick and mortar retailers and e-commerce sites. Scarcity often drives sales, and it’s hard to imagine a Black Friday without at least one story of shoppers fighting over limited stock or someone getting trampled by the crowd.
For those shoppers who would prefer to remain at home, e-commerce sites offer a less physically dangerous way to get in on the deal-hunting. The scarcity is typically still there, and some sites gate sales behind limited time frames.
Cards Against Humanity provides an alternative to the alternative. There is no scarcity involved in their Black Friday deal, and the only time limit is the length of the day itself.
In answer to a frequently asked question about wanting to actually purchase the game during Black Friday, Cards Against Humanity has this to say.
“Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.”
If you happen to take Cards Against Humanity up on the offer of forking over $5, they even have the audacity to immediately ask for another $5. And apparently it’s working.
At the time of this writing, a counter on the site claims that Cards Against Humanity’s Black Friday deal has netted the company more than $36,000.
Of course, a deal like this isn’t for everyone.
on today you could spend 5 bucks to get nothing from cards against humanity or you could, I dunno, buy Apples to Apples and enjoy your life
— Midnight JetGrind (@JetGrindFuture) November 27, 2015
This isn’t the first time Cards Against Humanity has pulled something like this on Black Friday. As previously reported by Inquisitr, some 30,000 people bought literal bull feces from the company last year.
As they did this year, Cards Against Humanity pulled down their regular store last year and replaced it with a single product, which was advertised as containing, “literal feces, from an actual bull.”
Despite that accurate description, people purchased the box, assuming it had to be some kind of joke, and they would receive some kind of legitimate product. Instead, 30,000 people received a box of literal bull feces in time for Christmas.
After successfully selling poop to 30,000 people, Cards Against Humanity’s co-founder, Max Temkin, told Time why they did it.
“We all really hate Black Friday, it’s just kind of a horrible day,” Temkin explained to Time. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”
According to Time, Cards Against Humanity only made about $0.20 on each box, and the profits were donated in their entirety to the Heifer International charity.
This time around, the Black-Friday-hating folks at Cards Against Humanity figured out how to sharply increase their profits, while simultaneously cutting the cost to the consumer.
Instead of charging $6, like last year, this year their Black Friday Deal only costs $5. And instead of all the costs associated with buying pasteurized bull poop, boxing it up, and shipping it out, they hit on the idea of not doing any of those things.
Last year, Cards Against Humanity donated their paltry profits to charity, and it seems like a good bet that the same thing will happen again this year.
One of the frequently asked questions on the Cards Against Humanity Black Friday deal site pertains to how the money will be used.
“That’s for us to know and you to find out. We’ll make the announcement soon.”
[Image via Shutterstock]