Rihanna Has A Lot Riding On ‘Anti’ After A Year Of Commercial Disappointment

Rihanna Performance

Rihanna fans are definitely excited for her new album, Anti, which, according to Just Jared, could launch very soon.

“After announcing her upcoming ANTI World Tour on Monday, the latest buzz is that Rihanna’s album ANTI will be dropping later this week on Black Friday.”

[Photo by Christopher Polk/Getty Images]

Her next single, “B***h Better Have My Money,” failed to catch on fire, originally making it to the top 20 on Billboard‘s Hot 100. Then, she released a video, which wasn’t very well received. The Guardian said that the video is pure misogyny.

“The main issue here is surely: misogyny, who’s allowed to do it? And the only answer can be: nobody. It’s even difficult to excuse it on the grounds of artistic expression, given how crude is the video.”

The reviewer goes on to note that there is absolutely no artistic merit in the video whatsoever. The hype from the video helped Rihanna’s single climb into the top 15 briefly, but that could have been based on curiosity YouTube views, which now count towards a song’s chart position.

Then, Rihanna released “American Oxygen,” which only peaked in the United States at No. 78 and barely charted anywhere else in the world. Hits Daily Double weighed in on Rihanna’s latest flop.

“Not only have the initial Tidal exclusives failed to move the needle, the Rihanna video exclusive on ‘American Oxygen’ appears to have actually hurt the launch of the song, which sold only 19k in its first four days. Deepening the irony, Jay’s Roc Nation is both her label and her manager. Thus far, Tidal is seen by most observers as a big miss.”

Rihanna’s R8 album then kept getting extended until it was finally cancelled, reworked, and then announced as Anti. Releasing it during the holiday season should at least help sales. Rihanna has also announced a world tour in support of Anti.Rolling Stone has the news.

“The Anti World Tour kicks off February 26th at San Diego, California’s Viejas Arena and will spend three months circling North America before the first leg closes out May 7th at Oakland’s Oracle Arena. The following month, Rihanna will embark on a two-month trek through Europe.”

Rihanna Music

Are you excited about Rihanna’s new Anti album and world tour? Do you think Rihanna can turn around the slump she had for most of 2015? Let us know in the comments section.

[Photo by Christopher Polk/Getty Images]