INQUISITR.COM / Entertainment

News App That Blocks Anything Kardashian Is Now Available

By Val Powell
Published on: 10:41 PST, Nov 12, 2015

For those who wish to get rid of Kardashian overkill from their news feeds, there is a Kardashian news app that can do the job.

A young British man recently developed an app that allows people to filter their news feed and eliminate any news about the Kardashian clan. This means people can now surf the net without worrying about inadvertently seeing news about Kylie’s lips, Khloe’s workout, or Kim’s selfies.

James Shamsi, 21, a viral marketer, is the one behind the creation of the app called KardBlock that allows people to block all news mentioning the famous reality TV family.

“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that,” Shamsi said in an interview with the Daily Beast. “When I follow pages, I am not doing it to get a constant stream of updates on the Kardashians.”

The Kardashian-Jenner clan has been dominating many news portals since they rose to fame, but not everyone is interested to know about the sordid details of their personal lives. Moreover, not everyone wants to know how they spend their idle time.

Kardashian News App Creator Said To Be Doing “God’s Work”

“I am interested in deeper issues. But every platform seems interested in Kardashian news to the point that everything else gets crushed,” Shamsi said, expressing his disappointment over the fact that news platforms would prefer to report Kardashian stories than deliver more important global news.

KardBlock does not only eliminate any mention of the famous Kardashian family, but it also replaces the links with more relevant news stories. According to Shamsi, they have bigger plans than just blocking the reality stars from the news as the ultimate goal of the Kardashian news app is to “replace all advertising with donation links and important widgets.”

Because Shamsi wants to change the face of the entire digital advertising space, he said he would make it easier for users to customize the app so that they can also get rid of inane news about celebrities as well as unimportant advertisements. Shamsi said that as of now, KardBlock has over 20,000 users who claim that they have always wanted to purge their online browsing experience of any Kardashian-related news.

For those who do not want to keep up with the clan, the app is free to download. Instead of charging their users, they have set up a donation page, the proceeds of which will go straight to charity.

“This is all about making a change that will potentially impact the lives of a lot of people,” Shamsi said. He admitted that they did it because they think it is the only way they could get the most attention. The young British app developer is positive that with this, they could eventually help change the way the Internet works.

The KardBlock app received mixed reviews from netizens since its launch. As expected, many avid Kardashian fans have criticized the app; however, many Twitter users — including famous personalities — have equally expressed their delight over the development of this Kardashian news app.

Also, there have been negative comments about the Kardashian news app saying it does not work, resulting in poor ratings from users. The said app reportedly has only 2,300 users.

However, it is not the only app that could get rid of the names of the Kardashian-Jenner brood from their news feed. People are also using the chiralsoftware’s browser extension Kardashian Filter.

People must be getting tired of the drama of the famous family as some of us are actively taking measures to erase them from our daily consciousness. Through these apps, could your internet experience ever really be Kardashian-free?

[Image by Ethan Miller, Getty Images]

Share this article: News App That Blocks Anything Kardashian Is Now Available
More from Inquisitr