Ben Carson is using rap to try to get votes. The current GOP front-runner has a new radio ad that uses rap music to convey his message. According to ABC News, it’s set to air tomorrow in eight markets. But you can listen to it now the same way most people listen to rap mixtapes: on Souncloud.
If you listened to any of that, you’re probably wondering, why does this ad exist?
Well, the Ben Carson presidential campaign is trying to get young African American voters on its side, so they thought rap would be their best option. According to ABC, the Ben Carson campaign thinks that if they get 20 percent of the black vote, Hillary Clinton won’t win the presidency if Carson goes up against her.
The ad is all about “reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,”says Carson presidential campaign spokesperson, Doug Watts. “They need to get involved and express their voice through their vote.”
This new ad is very different from Carson’s typical messaging which has so far targeted Christians, young families, and women over 40, ABC writes
This is an “expressed articulation to another market, a non-traditional voting market for Republicans,” Watts told ABC News.
But despite the effort, it doesn’t seem to be working on many black Twitter users. Here are some of the funniest Twitter reactions.
Fam…. y’all legit got me in tears with this Ben Carson album covers. pic.twitter.com/WjhcuETLlq
— STEF CURRY (@STEFisDOPE) November 5, 2015
BEN CARSON PRESIDENTIAL RAP COMMERCIALS ARE WHY THE CAGED BIRD SAID “NAH, SON.”
— Elon James White (@elonjames) November 5, 2015
“Ben Carson is Ben Carson’s one black friend” Welp
— ‘Arif abdus-Samad (@Felonious_munk) November 5, 2015
But this will probably not dissuade the Ben Carson campaign from continuing to pander to young black voters. “This happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,” Watts said. But Carson has since distanced himself from the ad, according to Mashable.
When asked about it on Thursday, he said, “I support, you know, them in doing that. But, you know, I probably would have taken a little different approach.”
He revealed this “personal opinion” in a college commencement speech 17 years ago. Carson also stated that he believed that the pyramids had biblical builders. “My own personal theory is that Joseph built the pyramids to store grain,” Carson said in the speech which the public was first alerted to by Buzzfeed. “Now all the archeologists think that they were made for the pharaohs’ graves. But, you know, it would have to be something awfully big if you stop and think about it.”
You may be thinking that these were ideas he had 17 years ago, and he probably doesn’t think like that anymore. But, guess again! He defended and reiterated his opinions on the history of Ancient Egypt recently at a stop on his book tour, as this Inquisitr article notes.
“The pyramids were made in a way that they had hermetically sealed compartments,” he said. “You wouldn’t need hermetically sealed compartments for a sepulcher. You would need that if you were trying to preserve grain for a long period of time.”
For Carson, it’s all about standing up for his religious beliefs.
“Some people believe in the Bible, like I do,” Carson told reporters. “And don’t find that to be silly at all and believe that God created the earth and don’t find that to be silly at all. The secular progressives try to ridicule it anytime it comes up and they’re welcome to do that.”
Ben Carson is currently the front-runner in the race for the Republican nomination despite low-key performances in successive GOP debates.
The most recent poll, by NBC News, states that he is at 29 percent of support. This means that he is six points ahead of the former frontrunner, Donald Trump.
Ben Carson is a retired neurosurgeon.
[Photo by Justin Sullivan/Getty Images]