Metallica have always been innovative when it comes to how they interact with their fans. From the Year and a Half in the Life documentary, to the Fly on the Wall segments in the studio, from their agonizingly honest doc, Some Kind of Monster, to the live recordings of virtually every one of their gigs from the last 20 years being made available on their website, Metallica have always seemed to go above and beyond when it comes to their fans.
It appears that Metallica have done it again.
The band introduced something called The Fifth Member, which is the continuation of their Metallica Fan Club. The difference now, however, is that there is no cost to being a member of the Fan Club. Additionally, Metallica has unveiled a completely new, completely overhauled website that was just unveiled this past weekend.
As cool as the website is – we will get to all the great new content in just a minute – what might even be cooler is something that drummer Lars Ulrich reveals in the first video for The Fifth Members.
Clearly, Metallica is well into recording their new album.
As to the new website, the welcome message on the front page pretty much says it all.
“Welcome to the all new Metallica.com and Fan Club! We’re excited to provide you with a complete digital home for all the latest news and updates, over 30 years of history, photos and videos, and your new Fan Club community as we invite you to become the Fifth Member of Metallica.”
The new site includes a cleaner, streamlined, updated look. It includes the News section, which not only includes news announcements from the band, but links to media reviews of concerts, albums, et. al. by independent sources. The Tour section lets you sift back through 30 years of live appearances, including pictures, set lists, videos, and downloads of specific gigs (when available). The section also previews upcoming tour dates. (Funnily enough, if you click on the Upcoming Dates section, you get a simple, direct message that states, “WE’RE NOT ON THE ROAD RIGHT NOW.”)
The Photos section gives fans a ridiculously large amount of photos and videos to sift through of the band. The Band section gives you an in-depth look at the history and bios of the members, and the Store section offers fans a variety of merch for sale.
All in all, the new Metallica website is very clean and well-organized… as well as deep. A diehard Metallica fan could spend hours reliving past concerts and sifting through page after page after page of Metallica ephemera.
[Photo by Theo Wargo/Getty Images for Sirius XM]