Donald Trump has never been one too keen on exuding sharpness and maturity or minding his language. However, in his latest rally held in Nevada at the Nugget Casino, he appeared more calm and mature than usual, and a far cry from the melodramatic candidate that many expect and have come to know.
According to the National Post, he spoke to the crowd of thousands in a civilized tone, depicting himself as the leader who is ready to put his voters first when it comes to decision-making. The following is what he said in regard to this:
“It’s not about being a celebrity. It’s about having a view that’s captivating the people in this country, because they’re tired of being taken advantage of, they’re tired of being stupid, they’re tired of having their leaders be out-negotiated on every single deal. They’re tired of it. They’re tired of having China rip us off on every trade deal – and Japan and Mexico and everybody else. They’re tired of it.”
His change of attitude was welcomed by many in attendance. As Les Birch, aged 77 put it, “He needs to cool it. He needs to stop attacking people personally.”
According to Brad Van Auken, a strategy consultant from Rochester, N.Y, Trump’s current strategy is to mainly “reinforce his image.” Meredith Post, who is also an expert on the subject, spoke to the site, saying that Donald Trump is a disruptor in the political scene. She explained the concept as follows.
“There’s a lot of disruptive brands out there. One that comes to mind is Axe.”
She added that one quality of disruptive brands is that they feature an irrelevant tone that seems to boomerang back to a promise of a great experience, but is ultimately unapologetic.
Citing Donald Trump’s slogan “Make America Great Again,” she said that the addition of the word again at the end seems to imply that America has not been on a great path, but Trump is the man to correct this.
Apparently, Donald Trump’s campaign has spent close to a million dollars on banners, hats, and t-shirts emblazoned with his slogan. He often gives them away during rallies, but they can also be bought from his website, where they are priced at between twenty and thirty dollars.
Speaking about campaign strategies, Ben Carson, who is currently Trump’s most formidable opponent has adapted a “raising big money, spending big money and planning a big campaign” strategy. This is according to MSNBC.
[Photo by Justin Sullivan/Getty Images]