Twitter chose the Pocono 400 NASCAR race to debut its first ever TV commercial and in the spot Twitter focused its efforts on new #hashtag pages.
In the 16-second clip NASCAR racer Brad Keselowski is seated in his car where he takes a picture of the scene on his iPhone. Keselowski then uploads the picture directly to Twitter as the words “see what he sees” display across the screen.
Twitter chose the racer because of his active Twitter presence, you may recall in February that he tweeted updates and pictures from the explosion and fire that occurred during the Daytona 500. Keselowski’s coverage of the event led to more than 100,000 new followers in just under two hours.
While the ad featured Keselowski it was unmistakably about the Twitter.com/#hashtag pages which the company recently rolled out to give prominent hashtag’s a larger media presence.
At the very end of the commercial Twitter took a moment to feature the NASCAR hashtag which is located at Twitter.com/#Nascar. Check out the page and you can see other hashtags for NASCAR and add your own messages with the hashtag already included.
The commercial aired just after the Twitter for Facebook integration was announced last week in which URL, @mention and #hashtag options were added to cross-posted tweets.
If you have not had a chance to check out the new Twitter commercial here it is:
Twitter hopes that hashtag pages will open up further engagement for its many sponsored brands while focusing hashtags for better community engagement overall.