Adele is back after her four-year hiatus. The British singer has been breaking records ever since her new video for "Hello" was released on Friday, Oct. 23. Adele managed to become the new Queen of Pop in less than 24 hours, much less than Taylor Swift managed to do in about a year.
Taylor Swift has been breaking records with the sales of her 1989 album and with her singles, "Shake It Off," "Bad Blood," and "Wildest Dreams." She also held the record for having the most views in a 24 hour span for her "Bad Blood," which she heavily promoted during the month of May, leading up to its premiere at the 2015 Billboard Music Awards.
Adele hardly promoted her "Hello" video and it's already shattering records. After coming out of hiding to create an Instagram account and to announce her comeback, Adele and her new video has already gotten over 25 million views on YouTube. The sepia-toned video shows beautiful shots of Adele singing in a forest and looking at her flip-phone, wondering why her love interest (played by Tristan Wilds) hasn't returned her calls. There are also shots of the 90210 alum and The Wire star smiling and laughing during his good times with Adele.