Michael J. Fox: Nike’s ‘Back To The Future’ Shoes Go To Marty McFly — Self-Tying 2015 Mag Shoes On Sale In 2016
Great Scott! Michael J. Fox’s Twitter account is showing off his latest goodies: a pair of Nike’s Back to the Future shoes. Movie fans may drool in envy, but it turns out the rest of us will have a chance to grab a pair at an auction in 2016.
The self-tying 2015 Nike Mag shoes have been promised to go on sale for so long, but now they’re here for real. The movie Back to the Future Part II made several predictions of the future, including hoverboards, dehydrated pizzas, and video calling, so Nike felt it appropriate that the first pair of the self-lacing shoes should go to the actor who portrayed Marty McFly.
In a related report by the Inquisitr, the 3M company is celebrating the anniversary of the Back to the Future movie by releasing a solid gold DeLorean DMC-12.
Thirty years after the movie Back to the Future Part II featured Marty McFly wearing a pair of Nike self-tying, or power-lacing, shoes in the futuristic movie set in 2015, the “prediction” has come true.
As Nike CEO Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Back in 2012, Nike had released an ultra-limited, movie screen-accurate version of the self-lacing shoe, called the Nike Mag, for collectors, but the limited release shoes were only similar in appearance and did not have the self-tying feature. Now, Nike has confirmed the release date for Marty McFly shoes will be sometime in 2016.
The 2015 Nike Mag shoes will not only include the power laces of the Back to the Future shoes, they will also include a new individual response system which senses the wearer’s motion in order to provide “adaptive on-demand comfort and support.” In short, the new and improved Back to the Future shoes will morph based upon your usage, although it is likely athletes will benefit the most from this new shoe technology.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The Back To The Future shoes will also become available to the public — in the future, of course. The 2015 Nike Mag will be a limited edition release sold via a planned Nike auction. Nike has yet to say when exactly the auction will take place in the spring of 2016, but all proceeds from this auction will go to the Michael J. Fox Foundation for Parkinson’s Research.
Meanwhile, Michael J. Fox’s Twitter account is showing off his letter from Nike shoe designer Tinker Hatfield.
The letter I received from Tinker today. Thanks @Nike pic.twitter.com/UIolXrkUVC
— Michael J. Fox (@realmikefox) October 21, 2015
In the letter, Hatfield stated since Fox is “the first, most celebrated wearer” of the Nike Mag shoes, that they wanted the Marty McFly actor “to be the first to receive a living pair” of the Back to the Future shoes.
“We hope that the combined effort will raise even more than the $9.4 million collected in 2011 and contribute in some way to eliminating Parkinson’s Disease in our lifetime!” Hatfield wrote in the letter.
The Michael J. Fox Foundation also provided a video of the actor trying on his new shoes for the very first time.
If the Back to the Future shoes are not enough to get you pumped, multiple companies are still working hard on developing a real Back to the Future hoverboard. One of these hoverboards, the Hendo 2.0, just went on sale for the 30th anniversary of the Back to the Future movie, making it possible to be like Marty McFly in more than one way.
[Image via Nike]
