The straight scoop on how they came up with Bing

So everyone has had a chance to kick the tires of Microsoft's new rebranded search engine decision-engine and not surprisingly the reviews are mixed.

Putting all that aside though one still has to wonder just how they came up with the name Bing (it's still stupid) as the brand name they wanted to use for their shiny new decision-engine. Well thanks to Steve Clayton I managed to find out and figured I would be a nice guy and share it with you. So without any further ado the statement from Yusuf Mehdi

So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world. We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks. And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try.

Hmmm.

Okay, whatever you say Yusuf, but I still think the name is ridiculous.