Justin Bieber’s new Purpose album touches down November 13. But we get the feeling the Canadian is so ready to drop it now. Three days ahead of kicking off pre-orders, the superstar continues to preview new songs.
On Tuesday, the 21-year-old shared three Instagram clips of himself painting a non-specific wall. It turns out, the Biebs was working at the Youth Gang Intervention Center in Los Angeles as part of a mandatory five days community labor requirement in his 2014 egging case after meeting his probation officer.
While the details of that resolved matter are well known, the soundtrack Justin casually drops in two of the videos is fresh, and seems to be a new track from Purpose.
In the first clip, simply captioned “Lol,” the heartthrob paints to the familiar beat of Jay Z’s reimagined “Hard Knock Life.”
The second video shows the platinum-coiffed singer in the same room dancing while painting on a chair to reach the high spots while a dance track and Justin’s voice plays in the background.
In his caption, the singer explained, “For the people who think I picked the paint brush to look like I am painting I’m really in this s***.”
A third clip is captioned “Work hard play hard” and showcases a different part of the high-energy dance song. Justin is heard singing, “Look at all the children we can change/ We’ve got a vision/ Be visionary for a change / One Generation.”
Justin’s preview comes after his big reveal of the Purpose album cover over the weekend. Designed by L.A.-based street artist Retna, the image shows the singer shirtless with his head bowed and hands in a prayer/contemplation pose. Calligraphy and symbols by Retna overlay the image in blue, black, and white text backdrops.
The Canadian followed up that unveiling two Instagram videos of him working on dance moves with his longtime choreographer, Nick DeMoura.
The same new song was heard in each clip, “Sorry,” which is thought to be the Biebs’ highly anticipated collaboration with the rapper Drake.
Just before sharing his musically-assisted community labor stints, Justin posted an old pic of himself in front of a mixing desk in a recording studio, which he captioned, “Y’all better not come to my studio with that fake s*** drake (calm down it’s just a drake line lol).”
Next up came another Purpose cover art shot, which Justin captioned, “One month to go… 3 years in the making. #nov13 #purpose.”
It looks like Tuesday was a Team Justin Bieber day. The Twitter account of Biebs’ manager (Scooter Braun) entertainment company shared a video of the singer and with staff at Scooter Braun Projects, announcing “Purpose. November 13!” as a group.
Braun explained on Twitter that Justin came to his office and said a prayer with his staff and thanked them. He expanded on that in an Instagram post of the same clip.
— Scooter Braun (@scooterbraun) October 14, 2015
Justin’s record label, Dej Jam, added their voice to the building promo.
Meanwhile, the lead single from Purpose — “What Do You Mean?” — continues its successful run on charts, radio play, and streams.
After debuting atop the Billboard Hot 100 on September 8 (for the week ending September 19), which saw Justin become the youngest male artist to do so, the song delivered the singer his first Number one on the Top 40-based radio airplay Pop Songs chart on October 13. The single is now at No. 3 on the Hot 100.
In addition to “Mean” breaking records and topping Spotify, becoming the fastest song to reach No. 1 on iTunes and reigning for 25 days on the streaming platform, the single earned Justin a No. 1 on Billboard’s Hot digital songs chart. It also broke Wiz Khalifa and Charlie Puth’s record to become the fastest song to hit 100 million streams on Spotify and went Platinum faster than any other song this year.
— billboard (@billboard) October 13, 2015
— billboard (@billboard) October 12, 2015
[Images via Universal Music Group / Sony]