Justin Bieber is a giver. Hot on the heels of the revealing the cover art for his upcoming album, Purpose, on Friday, designed by Los Angeles street artist Retna, the superstar has previewed a snippet of “Sorry,” his eagerly-anticipated collaboration with Drake.
Actually, the 21-year-old posted two teasers to his Instagram account on Sunday, but one was deleted.
Both clips show the Biebs working on urban dance moves with longtime choreographer, Nick DeMoura. The singer captioned the remaining clip “It it too late to say I’m sorry now? @nickdemoura.” The second read, “Sorry @nickdemoura.”
Another part of the song is heard in the second clip.
If the “Is it too late to say I’m sorry now?” is the hook or song’s significant line, which it appears to be, it continues the trend of the Canadian’s most recent hits — “Where Are Ü Now?” and “What Do You Mean?” — for asking questions and more emotional fare. Both songs will feature on Purpose.
Following its release on August 28, “Mean” broke the record as the fastest track to hit No. 1 on the U.S. iTunes singles sales chart before topping iTunes charts in 90 countries. It reigned atop iTunes for 25 days before conceding to Drake’s “Hotline Bling.” The tropical house-pop song scored Justin his first No. 1 in the U.K., where it has now returned to the top of the official national chart a history-making a four times.
— Official Charts (@officialcharts) October 9, 2015
The jam also topped the national chart in Australia, Ireland, the Netherlands, Norway, and elsewhere. It was the fastest song to reach 100 million streams on Spotify, and went on to break the platform’s record for the most-streamed track in a debut week, racking up over 21 million streams in its first five days after release.
On September 8, Bieber became the youngest male artist to debut at No. 1 on Billboard’s Hot 100 chart, and it is currently No. 2 on the singles chart.
Pals Drake and Justin worked on “Right Here” in 2012. The Toronto rapper also co-wrote “One Life” on the singer’s low-fi, R&B Journals project in 2013. Justin first revealed Drake will guest on his new record during an August interview. Describing the feted MC as his “Canadian brother,” the singer said he was “excited” about collaborating with him.
Following hints on the singer’s Instagram and a fresh sounds listing on the website of the U.K.’s Capital FM, all signs point to “No Pressure” being the next single. But don’t hold us to that. “Sorry” may well be the next roll-out.
Throughout the year, the Biebs has hinted about his new album in interviews. Billboard recently revealed that sources say the record is a mix of R&B, pop, and EDM. Previously, the singer told Ryan Seacrest his album would cover some of the drama he has been through and his aspects of his romance with former girlfriend, Selena Gomez. In a USA Today profile, Justin said his record was “about growing, being in touch with yourself. What can I say, it’s life experiences, and knowing that you can and get back up and keep going.”
Another snippet of a track the Biebs seems to be involved with arrived online on Monday via producer Kenneth C. Coby, also known as Soundz. The 30-year-old has worked with the singer on previous songs, notably Journals‘ “Confident.” Soundz shared an Instagram clip of a song with a rapper (possibly Travi$ Scott) who is heard saying, “Treat the club like the runway, She a thriller like MJ.”
The producer’s caption reads, “We still up,” indicating he and Biebs pulled an all-nighter in a studio.
Before teasing new music over the weekend, Justin followed up his multi-Purpose posts with a photo taken from the album cover shoot. It’s very “I’m Spartacus” and we’re kind of loving it. Whether it’s used in the final cover art visuals remains to be seen.
During chats with radio stations on a promo tour for “Mean” in New Zealand, the young star revealed the regular format for Purpose will have 12 cuts and the deluxe will have 18 tracks.
[Images via The Wall Group]