Black Friday 2015 Rumors: When Will Black Friday Ads Be Released For Walmart, Target, Best Buy, More?

When it comes to shopping on Black Friday, it’s a lot more than just heading out to stores and picking up whatever you want. It takes preparation, research, and a whole lot more to get what you want without becoming too stressed out about it all. That’s why shoppers are anxiously awaiting the Black Friday 2015 ads, but when will they be coming out? Checking back into the history of the big shopping day may give customers a hint.

The store hours for just about every store such as Target, Best Buy, Walmart, Home Depot, and Sears aren’t even known yet. They’re rumored, but not confirmed, but that’s still not what everyone wants. Shoppers want to know what kind of savings they may get and what items can come home with them for less.

On Wednesday, the Times Union reported that the Sears Canada ad for Black Friday 2015 had leaked. It was full of mattress and appliance bargains instead of the normal big electronics bargains that those in the U.S. usually see. reports that once this ad comes out, the other Black Friday ads start slowly coming out. This year, it was released three days earlier than 2014 for Sears Canada so it could be any day now that the other big Black Friday 2015 ads start rolling out.

Looking back at the last few years may give shoppers a general idea of when the the Black Friday ads for 2015 come out. It’s not like shoppers can really do much with the ads since it is over a month until the big shopping day, but early planning can help a lot.


  • Nov. 8, 2012
  • Nov. 12, 2013 – 40 pages
  • Nov. 12, 2014 -40 pages


  • Nov. 9, 2012
  • Nov. 11, 2013 – 36 pages
  • Nov. 10, 2014 (this was the day it was “leaked” by Target)


  • Nov. 8, 2012
  • Nov. 11, 2013 – 76 pages
  • Nov. 7, 2014 – 56 pages

Keep an eye out for Kmart’s Thanksgiving Day sale ad and their huge, big toy book.

Best Buy

  • Nov. 12, 2013
  • Nov. 11, 2014 – 50 pages


  • Nov. 9, 2013 – 28 pages
  • Nov. 7, 2014

Meijer also usually has a Thanksgiving Day sale and a “Day After Black Friday” sale as well each year.

Home Depot

  • Nov. 16, 2013 – 32 pages
  • Nov. 26, 2014

Previews and a couple pages here and there will be “leaked” by Home Depot usually much earlier in the month of November. Lowe’s is also notorious for releasing their Black Friday ads very late into the season and less than a week before the big shopping day.


  • Nov. 10, 2012
  • Nov. 10, 2013
  • Nov. 13, 2014

Toys “R” Us

  • Nov. 11, 2012
  • Nov. 4, 2013 – 28 pages (date leaked online)
  • Nov. 13, 2014


  • Nov. 10, 2012 (date leaked online)
  • Nov. 11, 2013 – 72 pages
  • Nov. 9, 2014

Sam’s Club

  • Nov. 7, 2012
  • Nov. 13, 2013
  • Nov. 8, 2014

There are so many more ads that will be coming out as stores such as Belk, STAGE, Stein Mart, Gamestop, AT&T, Michael’s, and dozens of others will have Black Friday sales. In mid to late October, the Holiday Toy Books from Walmart, Kmart, Target, and Toys R Us will also start being released to help those Christmas lists get written.

Either way, you’re going to find great sales and don’t forget to scour the ads for coupons that may be hidden throughout. Don’t just look, plan, and toss them away because price-matching can help you save money, too.

Spend Less, Shop More revealed that Half Price Books was the first retailer to have a Black Friday 2015 ad come out this time around. Typically, it’s Harbor Freight who ends up releasing the very first Black Friday ad each year, but they were a bit late this season.

Yes, Halloween hasn’t even arrived but eager Black Friday shoppers are prepping for the big holiday shopping season and there is so much more to come. Black Friday 2015 ads are going to start trickling out before you know it and then it’s full force shopping fun to enjoy.

[Photo by Tom Pennington/Getty Images]