Lenovo Launches New IdeaPad Ultrabooks

Lenovo announced that they are adding new machines to the ultrabook category with two new slim IdeaPads, the 13-inch IdeaPad U310, and the 14-inch IdeaPad U410.

PC Magazine reports that both models will be equipped with Intel’s recently announced third-generation processors. They will also offer longer battery life and lower starting prices than previous models, such as the Lenovo IdeaPad U300s.

According to E Week, each notebook will come with the following color options: Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Gray and Metallic Red. They will have a starting price of $749 for the 13-inch, and $799 for the 14-inch model.

Ultrabooks are designed so that they merge features of tablets with thin laptop design. They also boast long battery life and always-on connectivity, according to PC World. The new ultrabooks by Lenovo can connect to the internet in sleep mode in order to update email, social network feeds, and other real-time activities. They can also go from sleep mode to their main screen in about one second.

The News Tribune reports that Roger Kay, a technology analyst of Endpoint Technologies Associates, was impressed by the new IdeaPad ultrabooks, saying:

“They represent a good, solid offering in the ultrabook market. With starting prices like that, they are quite attractive.”

Peter Hortensius, president of the product group for Lenovo’s global PC business, stated of the company’s new product that:

“We call it the journal design. It looks like a book, and we are picking up on that quite heavily in our promotion. We think, frankly, it gives us a unique look and feel in the marketing.”

Look for Lenovo’s new IdeaPad ultrabooks on their website and in stores this summer.

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